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What Determines Your Website Success?
What is the true secret to your website success? Creating a site, optimizing it, submitting it to search engines and marketing it great. But do you understand what will make your website withstand the test of time and become successful?
One word; Content. Your website is full of content either in form of text, images, video, audio, pdf documents, etc. And all your visitors come to you because you are offering something they are looking for in the form on content.
So for your visitor to come to you, spend some time with you, return back to you and even tell others about you, your content must be solid. Because without solid content, your website will get no visitors and search engines will deem it useless.
You may have spent a ton of time creating and beautifying your website. You may have spent top dollar hiring a web developer to create your website. But none of that matters because you have nothing to offer your visitors.
That is precisely why you will hear me and many others say that Content is King on the Internet! Content is what drives traffic, and traffic is what allows you to survive online no matter what your website purpose is.
Your website success depends on your ability to create fresh good quality content that your visitors are looking for. As long as you provide them with this, you will be successful on the Internet. And while all the other tips and tricks on this website are great and helpful, nothing will help you more than quality content.
Returning VisitorsYour reputation of providing good content will bring you visitors back to you for more. Donít you usually go back to a website you found useful in the past? similarly, your visitors will come back to you.
Think about some of the most successful sites on the InternetÖthink about Google. Wikipedia. Do they spend a lot of money advertising? What about Facebook? Not at all. They all provide good solid content and give their visitors what they are looking for. Therefore visitors keep going back to them.
We all canít get enough of whatís good for us right? These websites did it all by keeping things simple and provided a product or service that was in demand. The best part is that they provided all that for free. But are they making money? Haha you bet! Have you checked Googleís share price lately?
Well Wikipedia doesnít advertise but there was a study recently that indicated that if Wikipedia started advertising, it could turn into a company generating billions of dollars every year.
You will see a simple trends develop. Keep things simple, address a highly demanded need and give out more and more of it and it will eventually come back to you. Your website success will depend on how well you are able to execute this simple formula.
What Exactly Happens?Well if you execute the simple formula successfully, your traffic will grow from word of mouth. You will retain your existing visitor traffic and will keep adding new visitors to it. This is called viral marketing. I donít think there is a better form of getting awareness out there than word of mouth.
Bottom LineBut see the bottom line to your website success comes back at where we started initially. Content! No matter what type of content you offer, make sure you offer a lot of it and a good quality of it. Without good content your website is really a waste and will not be valued by search engines or your human visitor.
So focus on creating good quality content and watch your website success increase exponentially over time as you continue to plug away. Read this comprehensive discussion on website content and learn everything you can about it within the related links.
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