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Writing Good Website Content. Take advantage of the most important and powerful SEO strategy
Writing good website content is not only the most important and powerful search engine optimization (“SEO”) technique, but it is really a mandatory piece of your website without which your presence online is non-existent. Ask yourself why would someone come to your site? What will keep them coming back? Competition is becoming stiffer online by the day and it is difficult to attract visitor traffic. It is human nature to resort to cosmetic enhancements.
Unfortunately, this strategy does very little in helping your site gain more importance in the eyes of the search engines. You need to distinguish yourself from the competition and the best way to do that is to provide quality content that is descriptive, informative and valuable to your visitor. Focus your message on your subject and avoid the long glamorous language, and quickly deliver the vital information you want to convey and your customers want to see.
Many have emailed me asking about the pros and cons of “over-beautifying” their websites in terms of flash technology and other fancy features. The best and most effective way to gain credibility with the search engines is to develop good quality website content. Not only is this the best SEO strategy, but it also is the best way to establish your credibility with your visitor by communicating clearly who you are and what you have to offer.
Customers have high expectations and often doubts when deciding who and where to purchase from online. You can successfully clear all their doubts by having intelligent, grammatically correct and factual information on your site. The way in which you present the information is equally as important. Your content must engage your visitor, get them interested and motivate them to take action.
Many websites today are saturated with advertising material that makes the site look like a foreclosure solicitation sign at the corner of the road. If you want to advertise on big boards and signs, you can go put up billboards on the highway. Do not try this strategy online. The Internet is called the information highway for a reason. It is supposed to be filled with all kinds of valuable and helpful information for your reader instead of mere advertising. Make your visitors feel like active participants in the small community you have created and you are certain to do well.
Website Content Strategies – 15 Tips to Creating Quality Website Content
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