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Writing Effective Copy




How important is writing effective copy for your webpages? Very important!

Your webpages are how you communicate to your users. Initially, this is the only way you communicate to them. What you write must effectively convey who you are and what you are providing your visitors.

You must be clear, concise and be able to persuade your visitors all within your web copy. Writing effective copy is so important that there are companies in business who only do that for their clients.



Some Quickies on Effective Copyrighting

  • • Your visitors don’t have much time on their hands. They will scan your website content. Knowing that, you must provide clear, short sentences in small paragraphs.


  • • Studies show that the reading level on the Internet is around the grade 7 range. Use appropriate English, not some Shakesperean prose.


  • • If you have a worldwide audience, consider offering your content in multiple languages. There are programs that easily allow you to translate web copy so that your visitor can change the language with just one click.


  • • Use proven, highly effective text for webpages


  • • Do the same for hyperlinks. Nice standard blue text links that turn purple/violet once clicked on.


  • • Read the discussion on writing for the web


  • • Make sure your content is fresh and original. If you don’t have the confidence to ensure your content is good, outsource content management to a reputable service provider. Just keep in mind that nothing beats your personal touch however.


  • • Continue reading throughout this website for more tips

Download this excellent Effective Writing course for Free! In fact, you are welcome to offer it on your website or Blog for free as well so that your readers can benefit from this great Effective Writing course.





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