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How to Write Product Reviews that Make the Sale!
Whether you run a blog, a website, or simply write articles, learning how to write product reviews that make money can make a huge difference in your financial outcome. If you write for a living, then you must perfect the art of writing product reviews that generate sales, whether your own product or an affiliate’s, and therefore commissions for you.
This may sound easy, but it takes some conditioning and practice. There is a fine line between pre selling and warming up your reader to your recommendation as opposed to being over persuasive, scary and intimidating. You must balance the critical factors all while writing a detailed and honest review that will convert your readers into buyers or subscribers of your products and services.
Paid Reviews Vs. Genuine Product ReviewsBefore learning how to write a product review that sells, it is important to distinguish between paid writing and writing to market products without prepayment. They are both forms of advertising, but very different in how they appear to your reader.
There are several paid to write product review companies out there and they do exactly what it sounds like. They pay you to write a review on a specific product and then post the review to your website or blog. When you are involved in this kind of opportunity, there is a slight natural bias on your part to lean on the positive aspects of the product. Therefore, to a reader your review may not necessarily come across as objective or unbiased.
To me, a paid review is just like a paid advertisement, just slightly more detailed. It is a pitch to the reader to buy the product or service. Can you imagine a paid review that focuses on the negative aspects of the product? That writer may never get another offer again!
Non-paid product reviews on the other hand are meant to provide a completely objective and unbiased view of the product or service being written about. A carefully thought out product review discusses the product in detail, covering both the pros and cons of the product.
A lot of affiliate marketers fall into the trap of writing detailed product reviews but yet leaning on the positive side because their goal is to make that sale. Don’t fall into the same trap. Although it might yield short term results, the long term repercussions are quite bad, including a tarnished reputation in the online community. You can’t afford that at any cost, unless you are in specifically to make money from paid reviews online.
Always remember that as a writer, whether on your own blog or product reviews, your reputation is all that you have got. Your reputation will determine how well you do at making sales in your career as a writer online.
The Biggest Challenge in Writing a Review That SellsDo you see why it can be difficult to maintain objectivity? What is in it for you if you don’t make that sale? Why then work hard and write a detailed review on a product? Fair question indeed, but what many marketers don’t realize are the long term benefits of building a strong relationship with your reader as well as your own reputation in the online space. That my friend goes a very long way.
When your readers are convinced of your “neutrality” and your genuine desire to help them select good products and services, they will continue to read what you write and purchase several times from your recommendations. Keep the long term goal in mind and that will help you produce honest product reviews that lead to sales, if not now, then eventually.
Know Who You Are Writing For?Before you start writing, understand your readers and what they are looking for. Do they want nitty gritty technical details? Or do they simply want to know whether the product is the right one for them?
If you run a blog, then you must have a good idea of your visitors from prior interaction, emails and comments. If you are writing an article to post on a website like Associated Content, then you might have to do a bit more study on the type of visitor you are likely to attract.
Whenever in doubt, address both questions. However, maintain a good balance. You don’t want to bore a general reader with too much technical details. Also, use good judgment in how much “jargon” or industry specific language to use. For example, if you are writing a product review on a Jeep Grand Cherokee, you might want to think about how much you want to talk about the viscous coupler, the front axels and the rear suspension.
Tips to Write Honest Product Reviews that SellThe main goal of a product review is to answer questions a potential buyer might have about it. For your reader, learning from first hand experience such as yours beats any advertisement they have seen about the product. Remember the building trust part? If your readers trust you, they will happily take what you give with no salt at all.
It is important to address certain questions that every reader will ask. Try asking yourself what questions came to your mind when you were first introduced to the product or service you are writing about? Provide as many answers you can, including you personal experience and genuine opinion, including what you wished the product or service offered in addition.
Some starter thoughts are the following. Make sure you address these:
Another good tip that has worked for me is using as many examples, preferably visual (pictures & video) in your reviews to make the reader feel close to the product and see the effects of using it.
How to Present a Product Review EffectivelyThe structure of your review matters just as much as the content. This is because online readers are often skimmers. They do not read every word that you write, but rather scan the page for headlines and parts that pique their interest. That said, you must cater to them as well as the ones that are interested in reading about everything you have to say about the product or service.
The two best ways to ensure you are capturing both types of readers are by using effective headlines and summarizing your product review in one paragraph. Yes it can be done. Think about the Wall Street Journal (one of my favorite publications). What do you see on the left hand side of the first page? They have small snippets from top to bottom that tell you exactly what each story is all about. You can then read the detailed story in another page. This is how your headline should aspire to be.
As for the reviews, pick up an industry journal that reviews products or just go online to CNET or a similar website and notice how each detailed product review is accompanied by a bullet point list of the benefits and shortcomings. Make sure you include a section at the end of your review that summarizes a list of all the pros and cons from your review.
Don’t Make the Fatal MistakeSo many bloggers and article writers will start a review with good intentions, but it is very easy to derail from the right track and start sounding like the same old advertisement. Remember, you want to differentiate yourself from the ads your reader has already seen all over the place.
Periodically, read what you have written and ask yourself if you are really different from the general rah rah advertisements that glorify the product as if it is the best thing since central air conditioning. Nothing out there is perfect, I really believe that. You can find a flaw or a “I wished it had x y z” in pretty much anything.
It is your duty to your reader to provide the flaws of the product as well. Whenever you write about flaws or negative aspects, try to focus on the facts. Leave your opinions behind such as “I don’t think this product will do well at all because it does not automatically submit articles to high PR websites”. There is room for opinion, but state them in the end after having mentioned all the FACTS first. Whenever you opine, make sure you tell your reader that it is “just my opinion”.
I know it is tempting to conveniently exclude the cons, but you must include them in your writing if you want to succeed at writing reviews that sell in the long run. Always preach the truth, and if you are truly passionate about what you do and write about, then your reader will definitely see through your words and visualize your attitude and enthusiasm about the product or service you write about.
Concluding a Good Product ReviewIf you followed the steps outlined in this article, then there is a good chance that your reader will be all warmed up to you and has built some level of trust and credibility in you. At the very bottom of the review, include your Affiliate Link in a way that is clearly visible and tells the reader that this is a link where they can buy the product.
For example, if you are reviewing the latest Apple I-Phone, include a link on the bottom of your review that indicates something like this: “Get 25% OFF the latest Apple I-Phone here”.
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