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Common Website Myth Busters




Here are some very common rumors around website creation. Enjoy this website myth busters list . . .

Website Myth #1
You need to know HTML quite well in order to be able to create a website.

This was true back in 1989, but we are in the 21st century now. Today, we have WYSIWYG HTML editors that don’t require you to know even one line of HTML. Web design and development can all be done simply through dragging your mouse, pointing and clicking. In fact, most HTML editors today provide you with already established templates that you can use or customize. These editors also allow you to save your work directly on the Internet. CoffeeCup is a perfect example.



Website Myth #2
There are so many components of web design that you will need professional help

To create a website, all you need is a domain name, a host and an HTML editor. Registering your domain can take as little as 2 minutes. Register Now! Signing up with a web host will take another 5 and purchasing an HTML editor another few. All together, you can get started in less than 10 minutes.

The good news is that these components are becoming simpler to use by the day and anyone can do it. Consider Website Tonight or SBI – both these web hosts provide HTML editors. SBI also provides a domain name. You will never have to look elsewhere with these all encompassing website creation and maintenance resources.



Website Myth #3
Like a brick and mortar store – if you build it they will come

False – The biggest misconception is that all you need is a website and the traffic will build automatically. Without traffic, a website has no purpose. Traffic is generated through Search Engine Optimization (“SEO”) and other ways of aggressively marketing your website. You need to tell the world that you exist, not the other way around.

Don’t be fooled. Getting exposure online is not easy, or cheap at all. The most apparent way might appear to be advertising on search engines. However, this can get very expensive very fast.

The good news is that this process is fairly systemized and down to a science. With the right knowledge and action, you can get this done just as well as anyone. Bookmark this website and visit frequently. If you put in the hard work, I would be comfortable in guaranteeing your success online.



Website Myth #4
Your Home Page Must be as detailed as Possible

Nothing will turn away your visitor faster than a crowded home page. You have 3 seconds and 7 words to catch your visitor’s attention. Don’t overwhelm them the minute they land on your website.



Website Myth #5
Flash technology will get you more traffic

Flash looks very good to the human eye. But don’t mistake this to think search engines feel the same way. In fact, search engines don’t even see flash. Search engine spiders that crawl your website cannot read flash language.

Another problem is speed of loading. Not everyone has high speed Internet and for those flash images will take a very long time to load. This often leads to frustration and will cause them to abandon your website.

If you do decide to incorporate Flash technology, make sure to offer a version of your web page without Flash as well (you will see most sites have a flash and non-flash version that you can click as a visitor). This will ensure all visitors are equally able to view the information on your website without much wait and frustration. Use it sparingly and you should be fine.



Website Myth #6
Use as many images as you can to establish your credibility

Images should only be used when necessary and not excessively. Although it is said that pictures speak a thousand words, it is important to keep the purpose of your website in mind first unless your website’s purpose is to display pictures. There are two main reasons for this.

First, images can distract your visitor away from the text and therefore the message of your website. Pictures are great, but not at the expense of not being able to convey you message online. That is why it is suggested to use images as a supplement to your written content, not as the main component of your webpage. Whenever using images, keep them to the side, away from the main text body so that your visitor’s eyes don’t get distracted by them.

The second biggest reason to limit image usage is because images files take up a lot more space than plain text. What this means is slower loading time of your WebPages, especially if your visitor is not on high speed Internet (yes there are still many with no high speed connection). Visitor often get frustrated by slow loading WebPages and end up clicking the back button or just closing out the website.

It is recommended that you resize the images you use on your website using photo editing programs like Adobe Photoshop or MS Paint. You want to get the size down as much as possible without sacrificing the image resolution (quality). Particularly ensure that you save all picture images in .jpg format and other computer generated images in .gif format.



Website Myth #7
It’s recommended to make your site colorful to appear attractive

Color is great, but not when it distracts your visitor or makes it hard for them to read the text on your website. Always use light text with dark backgrounds and vice-versa. Black text on white background sounds dull but really is the most effective style. Keep total color choice to a maximum of 3 colors.

Keep your paragraphs short and use spaces quite often. Leaving a lot of white space makes your content less overwhelming for the reader and their overall experience much better. Keep your visitor’s interest in mind, not so much what you like and dislike.



Website Myth #8
It’s best to experiment with free websites and blogs before investing money

False! You can surely choose to go this route, but why? You will simply be wasting your time. You can get a website up and running for under $9 a month, and it will be your very own website that you have full control over.

The biggest risk with free providers is that today they are there up and running. Tomorrow they might be gone, and so will all your hard work - bye bye. Why even risk this when knowingly it could happen? I have had it happen to my own younger sister. Frankly, it’s quite a disheartening situation.

There are many other risks involved but this is by far the biggest. Read more on why not to create a free website here.



Website Myth #9
Making money online is a scam

Definitely not true. In fact, making money online is my favorite way to make money. Whether your goal is to make spare cash to supplement your income or a full time living, the Internet has plenty to offer.

You can make money through referrals, affiliate programs, selling products (tangible or eProduct) or from advertising using programs like Google Adsense.

Before you get started however, it is important to understand that making money online is no different from building a business. The process is long and involves hard work. You will have to be very patient and understand that Rome was not built over night. The good news is that once you start making money, you will see a snowball effect and the money will keep coming in long after you have already put in all the hard work.



Website Myth #10
When it comes to an eCommerce website, it is best to imitate another successful website

This is often an easy solution and I see many do it. I mean why not leverage the design of an existing business?

As tempting as this approach sounds, it is simply not sustainable. You might be able to get a sale or two today, but what about tomorrow, next week, next year?

You must work on your unique selling proposition and work on establishing yourself as the superior business. By imitating another website, you are simply endorsing them and telling your customers to do the same.



Website Myth #11
The web browser or email program your visitor uses does not make a difference

It is natural to think that your WebPages and email messages will look the same to your visitor as they look to you. There is no reason to think otherwise right? The logic makes sense, but reality indicates otherwise.

Different browsers may treat the HTML code of your website in different ways. There are four popular web browsers today, AOL, Firefox, Netscape and Internet Explorer. Whenever possible, test how your WebPages look in each of these browsers and make adjustments necessary to fix the “glitches”. You want to make your WebPages appear the same no matter what browser your visitor is using.

The same goes for eMail messages that you send out to your eMail list. It is usually a good idea to create an eMail account with the popular free eMail services (Gmail, Hotmail, etc) and send yourself an email first to see what it looks like on different eMail programs. Make changes as necessary before sending it out to the masses.

Read the detailed discussion on eMail Marketing here.



Website Myth #12
Websites that are ranked the highest pay the most in advertising and marketing fees

The most successful websites are the ones that have done a good job of optimizing their web content to generate a lot of free traffic. A lot of search optimization and website marketing can be done relatively cheap in not completely free.

For a new eCommerce site, it is possible to generate instant sales by paying to be ranked higher on search engines. This kind of ranking is a paid ranking (i.e. the ads in the blue section on the top and right hand side of the screen that you see on Google searches) and can get pretty expensive depending on the industry you are in. For many this is a temporary solution and often the money runs out before success is realized.

Read this ‘How to make your website” section in its entirety and you will learn the many ways you can make your website successful without spending much money.



Website Myth #13
More is always better

If you stretch yourself and try to offer everything you can to your visitors, chances are you will be so thin spread that you won’t succeed in any one aspect of your website. The market today calls for specialization, whether you offer a product or service.

Often, the only differentiating factor between two online businesses becomes the price. You need to differentiate yourself from your competitors. The best advice is to pick your specialty and establish yourself as the best within in.



Website Myth #14
Creating a website will increase business sales

Merely putting up a website will not guarantee increased sales. You will definitely have the added sales potential, but whether you get those sales is up to how you market your website and run your business.

You need to differentiate yourself from your competition online as well as market your website aggressively to get the traffic that shops on the Internet to visit your website.



Website Myth #15
It is important to have a website in today’s Internet age regardless of purpose

Do you want an eCommerce website to sell your product? Do you want it to generate leads? Do you want it for your upcoming wedding so that your friends can sign your online guestbook? Your website’s purposes can widely vary.

Just because everyone else has a website doesn’t mean you need to get one as well. It is important to determine your website purpose. Once you can justify the need for a website and understand the benefits you can gain from it, I would say it’s time to build one.





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