Website Design Tips. The Importance of Web Design in Establishing Your Website & Building a Brand Online
It is very important to consider the website design tips discussed in this section to establish your brand online. You must spend a considerable amount of time planning your website design if you are going to have a long-term presence on the Internet.
You can build a brand online with the passage of time and your website’s design becomes more and more relevant the more you become established on the Internet. Consider gathering feedback from colleagues and have others provide feedback as you experiment with your website design.
Cost of website design can be steep and I recommend staying away from paying someone to design your website. Consider using free website design software if you have to. Many of these are available online. Simply type “free website design software” in Google and evaluate the results you come up with. I have seen some of the best website design software offered for free in the past.
Your website’s design will determine your credibility in large part in your visitors’ eyes. Your site’s design will speak to your legitimacy, knowledge and professionalism within your industry.
There is no one defined rule of thumb when it comes to website design. However, common successful characteristics of successful websites mostly revolve around design simplicity while maintaining sophistication and credibility.
Website Design Tip # 1
Beauty lies in simplicity
This phrase doesn’t just sound good, it actually means the world to website design. It is very important to convey simplicity amidst the sophistication of your website. Websites that are simple in design are often more successful than websites that try very hard to over deliver and end up crowding up their design.
Website Design Tip # 2
Use a legible font style and color. Maintain a clean, easy to read text on your WebPages and only use large sizes sparingly when necessary. Text size should always be relative to the WebPage design. Text that does not fit a particular design scheme is usually quite apparent to the eyes.
Use dark text on light backgrounds and vice versa. Black text on white background is usually the best choice. Use bold, underline and italicized to call attention to important pieces of your discussion, but overuse will just distract your reader. Also, try to keep all text links of the same color to maintain consistency.
Website Design Tip # 3
Use a lot of white space on your web pages and make your visitor’s experience on your website more enjoyable. Short, easy to read paragraphs are clean in appearance and not overwhelming in nature to the visitor. Just like the size of this paragraph!
Website Design Tip # 4
Take advantage of new and powerful technology
As a website owner, it is important to stay at the forefront of latest developments in website related technology. There is no reason to fear new trends as learning curves keep getting less steeper thanks to growing simplicity of innovative technology.
CSS (Cascading Style Sheets)
Take advantage of CSS in your design efforts. The use of CSS will save you a lot of time and streamline your website design process significantly. More than anything it allows you to focus on your core website operations. Tweaking and modifying is mostly administrative type work, but extremely important.
With the use of CSS, you can constantly deliver superior website experience to your visitors in a manner that is flexible and time efficient for you. CSS allows you to control every design aspect of your website; from the header, your logo, placement of content, background, font characteristics and more.
Read more about CSS and how this technology has made web design easy here
Website Design Tip # 5
Fancy Graphics & Color Combinations
Fancy website design additions such as using background textures and shades, excessive color and shine on links and menu buttons, fancy patterns and the likes are best used in modesty. You don’t want your website to look like an advertisement for a circus.
Pick 2-3 colors at most in your website’s color combination. Ensure however that the colors work well together. You don’t paint your walls blue when all your furniture is green do you?
Website Design Tip # 6
Images and Graphics
Use images and graphics sparingly as well. Not only do they take up size and cause your website’s download speed to slow down, they also distract your visitors away from the written content on your website.
Use them wisely and when you do, keep them to the side where they are spaced out enough from the text. It is important to provide empty space between objects and texts so that you don’t crowd your reader’s view.
Finally, don’t use excessive credibility buttons. These are usually used right at the top or bottom of websites. I often see logos such as a small box for BBB (Better Business Bureau) lumped along with 14 others. Don’t do this – most of them are meaningless anyway. Keep the use of such credibility logos to a bare minimum and only include those that truly mean something to your visitor.
As a general suggestion, it is always good to browse the Internet and view other website’s design prior to establishing your own. I say this because you can often get wonderful ideas by browsing the web, particularly if you view websites in the same industry as yours.
Visit some of the successful websites online and ask yourself if their overall site design will work with your website’s concept. Try to imagine your content, products and services on the website you are viewing. There is a lot to be learned just by browsing other websites out there.
Search the Internet for additional website design tip. There is so much good information out there for free and it’s definitely worth the time. There is always something to learn from others.
Your goal is to provide value to your website visitor, not to show the world what you can do with your website design skills. You are better off working for someone and applying those skills if that is what you want to do. But if you truly want to design a website that caters to your visitor’s pleasurable experience, and follow the website design tips outlined in this discussion and remember the rule the simpler the better.