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How Do Your Visitors Use Webpages ! ? !




How you use webpages might be drastically different from how your visitor interacts with them. You are a Webmaster (or aspiring one) and your visitor is your reader. We Web designers often forget to look at webpages from the perspective of our visitors.

Your visitors are looking for one thing, information! Your visitors are often in a rush and don’t have a lot of time to spend online. Just think about your own experiences browsing the web. How long do you spend on each webpage? Do you like to spend that time?

Frankly, your visitors and the computer screen don’t go along very well. You are a seven eleven to them, in and out. They very rarely will read all the text on your webpage. Have you ever finished reading a webpage in its entirety?

That’s why it’s important to write short paragraphs with 2-3 sentences each. Visitors like to “eyeball” or scan your webpage to quickly find what they are looking for so make sure you use headings and clues to attract attention.

Often times your visitor won’t even wait until your pages fully load. So if you have a slow loading website, you might be missing out on quality traffic.



Designer’s Perspective

You might agree with the above, but not if you are the web designer. As a web designer, you are likely more concerned about your webpage’s attractiveness and think that the more information you can cram in there the better right?

There is nothing wrong with that. I had to change my mind frame as well as I understood how your visitors interact with your webpages more and more over time. As a designer, I know that you appreciate attractive designs. You probably also have the tendency to use a full screen view because you want to include as many information and sub sections as you can.



The Two are not the same

What I am trying to get across here is that how you as a web designer think about your webpages is very different from how your user uses webpages. Designers who don’t realize this often learn the hard way after several failures.

Web design is a different form of art that painting on canvas. You cannot stare at a webpage and admire its artistic beauty. You need to ask yourself if your user will be able to find what they want with ease.



Website Usability for Your Visitor

Now that you know about the drastic differences (often in our subconscious) between how we designers and visitors use webpages, you must keep your visitor in mind when designing your website.

This is an area that requires more study. You need to understand your visitor, their web browsing patters or habits and learn what you can do to help them browse your webpages easier and better. You want them to come back.

So while you think you know how your visitors use webpages, you must truly know how they actually use them. Only then will you be able to design webpages geared specifically toward them to enhance their browsing experiences.

Read the web design basics section of this website to learn more about your visitor and what you can do to beat your competition.





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