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A Simple Web Design is Key to Success
Why do I have such a simple web design? It’s a very good question worth discussing.
I have received this question numerous times so I decided to dedicate an article to it. It’s a short article, but a very important one. I would be interested in your thoughts after you read it.
9 out of 10 web designers you speak to will go on and on about how important web design is. I agree with them, it is very important.
But often, the “design” that they are referring to is representative of a beautiful piece of art work and not necessarily a site that is easy to navigate and user friendly.
A lot of designers get too attached to their website creations. As if it is their “baby”. Sure it is. But if you do that, that kind of attachment and mindset makes it difficult to look at your websites from your visitors’ perspective. Right?
It can be challenging to view your website from a neutral “first time” perspective as if you were a first time visitor of your own website. You must be able to do this if you want to design a user friendly and high traffic website.
What You Need to Realize - Simple Web Design WorksThe most important thing to realize is that the Internet is a fast paced world. Web surfers do not have the time or the patience to look for what they need. They want everything spoon fed to them.
Think about it, how long do you stay on a website after not finding what you are looking for? Exactly. Do you have the patience to browse the site longer? Probably not.
It’s important to realize that your visitors are not interested in the way you look, or everything you have to say. They want straightforward answers to their questions in the fastest and easiest way possible. Oh, and they hate straining their eyes.
Internet surfers don’t read online. They scan. More importantly, they come in, get the info they need and come right back out. You cannot think of your website as a Michelangelo painting that your visitors will be starring at!
Loud colors, convoluted webpages, information overload, pop up windows and all kinds of other bells and whistles only distract your visitors. Stay away from these. Rather, focus on a simple, clean and clear web design.
Don’t believe me? Ask Google. Try Wikipedia and see how they look. Heard of Plenty of Fish? This site is a one man shop. Probably the simplest most straightforward web design for a dating website. See if you can find out how much traffic its getting ?
These sites are very simple, clean, clear and they give their visitors what they are looking for in the shortest amount of time possible.
No One Really Cares How You Look TodayIt’s true. No one cares how your website looks as long as they are getting what they need. Now unless you are a DJ or a nightclub owner and are promoting your website online, there is no need to flashy dashy web design.
Some of the best websites have been designed in a short time period. They are usually very clean and user friendly. Just look at this website that you are on ? it has a simple header and a straight forward left hand navigation menu.
All categories are arranged in order of a website’s progression or evolution. To further assist with navigation, there is a “search function” and a “contact us’ box. There is also a Sitemap right on the home page.
How to Design For Success?The first step to successful web design is coming to terms with the fact that a simple web design is a winning web design.
The next step is to understand your customer and what they want from you. Also understand how they will react to certain types of information you provide them with.
Once you understand your target visitor you will be able to determine your website purpose. And once you do that, they you can ensure that everything you do in terms of design contributes to your website purpose.
When you are finished designing your website, study your visitor behavior to understand what is working and what isn’t. Continue to study this and make the changes necessary to enhance your visitor’s browsing experience.
Finally, study successful simple web design and learn the new trends to succeed. Your dedication to continuous learning will help you stay abreast of what your visitors are demanding so that you can continue to provide them with a quality product.
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