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Setting Up A Blog




Setting up a Blog may sound complicated at first, but the process is actually quite simple and a lot of fun. With the technological advancements we enjoy today, you can get up and running within minutes!

Before we get deep into discussing setting up a Blog, let me just start out by saying DO NOT FALL FOR FREE BLOG HOSTING! Websites like Blogspot/Blogger provide free Blog hosting. And although I have nothing against those websites, why host your Blog on someone elseís domain when you can have your own?

Owning your own Blog means owning your own brand, your own business and your own destiny. You, and only you benefit from your efforts. If your Blog does really well, you donít depend on anyone for its continuation and well-being. You decide how you want to make money from it and you decide if and when you want to sell it and for how much. Your traffic and readership is only yours!



Why Not to Set up a Blog with a Free Provider?

Setting up a Blog with a free provider is a bad idea because:

  • Today you see them tomorrow you might not. Free providers are volatile. They may or may not survive. They may get bought out and dissolved or turned into something else. They might start charging you money when you have invested a ton of time and have created loads of content and a heavy readership.


  • Ever heard of Blog sites being down? This is a very common problem with free sites. Your visitor may never return to you thinking that you have shut down your Blog.


  • What if you want to do certain things that are against the free providerís policy? What if your readership grows and you want to make money from your Blog? Or what if you want to discuss some sensitive topics that are against Blog policy rules? With your own blog, you do what you want to do!


Setting up a Blog with Wordpress

Ask any Blog adviser or Blog pro and they will tell you to set up your Blog using Wordpress. I looked into other Blog software but found nothing close to Wordpress. Wordpress is free to use and extremely flexible in its capabilities. There is also some guidance on how to create a Blog if you need to reference it.

Wordpress also offers a hosting option on their website. However, I recommend signing up with your own choice of web host. Personally, I recommend BlueHost. I have had the best experience integrating Wordpress Blogs with BlueHost.

BlueHost is extremely affordable and provides one of the best comprehensive hosting solutions along with great customer support. The process of setting up a Blog is painless and you can get setup with just a few clicks.

Read more about creating a Wordpress Blog in this discussion.



How to Blog

The fun just begins when setting up a Blog. Once your Blog is set up, you need to learn how to Blog. Are you ready for this? There is no one particular way to Blog. Remember, a Blog is just like a personal journal or a diary, except itís accessible to the world and the world can interact with you through it.

You can browse the Internet or a Blog directory like Technoratti to join Blogs and see how others are Blogging. Or take a look at Blog digests. However, there is no one way to do it. Use an approach that is effective and comfortable for you.

Be yourself and engage your reader. Your content, tone and how well you keep your readershipís interest and loyalty will dictate the direction of your Blog. Donít be afraid to experiment. Try different things and see what works for you.

Iíll end this discussion with some Blog tips that have worked for me:

  • Use an active voice and speak directly to your reader


  • Use short, concise sentences and keep paragraphs to 2-3 sentences max.


  • Leave a lot of white space and give your readerís eyes room to breathe


  • Use images sparingly and donít make them interfere with your content


  • Pick engaging topics and ask open ended questions to get your readers involved in the discussion

Read the discussion on Blog Tips for a more comprehensive list of what you can do to make your Blog successful.

Now that you know that setting up a Blog is easy, read this section on Blog Tools to find out what all you need to get your Blog online and visible to the Millions (if not Billions yet) of Internet users around the world!






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