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2 Critical SEO Tools to Help You




This discussion on SEO tools sheds some light on 2 key factors that Webmasters evaluate when getting involved in a link exchange program with another website. These are a website’s Alexa and Google Page Rank.

There are 2 important tools that I recommend you get. Both SEO tools are free and can be downloaded within minutes. You can then use these to research your own website and benchmark it against your competitors. Then take the necessary steps to improve your search engine ranking.



The Alexa Toolbar

Alexa is a company that tracks visitor patterns on listed and indexed websites. It gathers and analyzes the information and ranks websites relative to each other.

It is documented in many places that the information Alexa uses is the same information major search engines use. In fact, Google uses the Alexa information in ranking websites. And if Google uses the information, you can bet that other search engines do the same. Google is the Cyberspace God and there are no ifs, ands and buts about that!

So how does Alexa actually gather, analyze and rank website data? The answer is not disclosed anywhere. I suggest you block the several theories that might come your way. They are all useless, trust me.

A neat trick that worked for me is to install the Alexa toolbar and navigate through your own website. This will help your website get noticed and ranked quicker by the search engines. I mean the engines will get to it eventually. This process merely expedites the indexing!

You can download the Alexa Toolbar here and navigate to the toolbar section. Once you download it, you will have access to three key factors.

The Site Info will show you your website’s ranking and links. The Toolbar Rank function will show you the popularity of your website. The lower your rank the better. Finally, the Related Links function will show you other websites and Blogs that have similar content to your website.

You can use Alexa to determine any other website’s rank. This will come handy when you research what that other site is doing that you need to be doing in order to rank higher on search engines. It will also assist you in deciding which websites to consider exchanging links with.



The Google Toolbar

The Google Toolbar is also a free resource you can download to conduct SEO research on other websites. Download the Google toolbar here.

The toolbar comes with a search term highlight function. On any webpage, simply click this button and it will highlight each time your specified keyword was used on that page. This is a neat function because it shows you the keyword density of your competitors. In other words, how many times are they using the keyword or variations of it to alert the search engines.

The toolbar comes with some other neat functions like the Google search box, a popup blocker and a Page Rank feature that shows you a website’s popularity by just clicking a button on your Internet browser.

The Page Rank, or PR link has three key functions within it: similar pages, cached snapshot and a backward links feature. You can use these functions to get ahead in the SEO game.

The Page Rank bar allows you to see your Page Rank as well as the Page Rank of your competitors online. This way you can research high ranking websites and propose exchanging links with them if they have a higher Page Rank than you do.

Page Rank is one of the factors used by search engines, mainly Google, to rank your website relative to others. The higher your Page Rank on a scale from 1-10, the higher you will likely rank on search engines. Page Rank is often interpreted as the popularity of your website.



Google Toolbar Functions

Similar Pages

This function will help you research other websites that are similar in concept to yours. You can quickly see who your competition is and what they are doing. Pick up the strengths and ignore the weaknesses. Focus on what you need to do to outrank them.


Cached Snapshot

A cashed snapshot is the latest version of a website the last time it was indexed by Google. Just go to the webpage you want to view and pull the drop down menu option to see that webpage’s snapshot.

This tool will tell you how frequently Google is sending search spiders to your website.


Backward Links

The backlinks function will display all websites that have a link back to your website. The more links reported back, the higher your Page Rank will be. Google updates this information 3-4 times a year.

I hope this discussion on the 2 key SEO tools was informative and helpful. Both the Alexa and Google toolbars are available for free and yet many don’t even use these tools.

It you are serious about SEO, I recommend you download these SEO tools and use them in researching your competition so that you can do the right things to get ahead of the game.





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