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Learn From the Common SEO Mistakes
While there is a lot of good info on SEO on this website, this discussion focuses on SEO mistakes many make as a result of either not knowing or easily getting carried away while cranking out webpages left and right.
It is true that creating content is a more valuable activity than going back and tweaking webpages for optimization. That said, it is important not to do anything that search engines hate or dislike.
If you are aware of these SEO mistakes beforehand, then you can keep them in mind as you are cranking out webpages so that you donít make any of these mistakes. Similarly, if you know how to optimize webpages, then you can optimize them as you are writing them.
Ideally, youíd like to get to a point where you can write webpages while optimizing them at the same time and not making any of the SEO mistakes that will hurt your search rankings.
Below are a few of these SEO mistakes to avoid at all cost.
False AdvertisingIf you say you are going to do something, then do it! Donít advertise your site as the place to go to for free information on building websites when you will be charging your visitors a membership or readership fee.
If you say you are free, then be free. Offer free stuff! Search engines hate this. When your human visitor is angry, so are the engines. Engines can tell why a visitor leaves a website. They can tell how much time a visitor spends on each site and at what point they exit your site.
If you can tell such info using website analytics, then why canít search engines? Remember search engines RULE the Internet!
Duplicate Content - One of the Biggest SEO MistakesSearch engines hate lazy bums. You canít just copy someone elseís content and paste it and call it your own. Not only will engines punish you, but you are committing a huge copyright violation and can face severe consequences for doing so.
Many times Webmasters will take their own content and create multiple other pages with the same content to give the engines an illusion of a lot of content. Truth is, itís a lot of the same stuff.
Search engines are very smart and they know exactly who is using duplicate content and who is stealing from who. Trust me, donít do this. You will be heavily penalized. This is one of the biggest SEO mistakes you can make!
Keyword ManipulationAn old trick many Webmasters still apply is to load up the content of a webpage with high ranking keywords in white color. They would then turn the site background white as well. Guess what? White on white make the letters/text disappear to the human eyes.
So while the human doesnít see it, engines realize that itís a way to trick them into ranking the webpage high on searches. Search engines hate this. It tells them that you donít have the credibility and have resorted to cheating and manipulation.
Special CharactersAs advanced as engines are, they are equally as incapable of some things. One example is reading special characters. Search engines often have trouble identifying characters like #, &, *, !, @. I probably just got penalized for typing all that! But thatís ok! I do it in moderation and itís important to get my point across to you.
Special characters are necessary sometimes and that is ok. I am not saying never to use them. Just use them sparingly and only when needed. The search engines are still in their infancy if you really think about it. When was Google launched? Not as far back as you may think ?
Keyword SpammingThis is like webpage/keyword manipulation. If you are just throwing out keywords all over the webpage without making sense or without them blending into the rest of the content, you are considered to be spamming the search engines.
Though itís important to sprinkle your keywords here and there on your webpage, too much usage of this method leads to over saturation in your keyword density (pretty much the percentage of keywords on your webpage in relation to the rest of the text).
Too little will hurt you, and too much will kill you. Learn how to balance keyword density. Use SBIís automated webpage optimization feature called Analyze It! It will tell you exactly what to do and what you need until you reach a 100% optimization score on each of your webpages.
Heavy Bulky CodeRevisit your webpage code and remove all the excess empty white spaces. Keep your code nice and tight. Web developers who code often recommend 1000 lines max per webpage.
This makes the search engine spidersí job easy. I am guilty of this SEO mistake myself and am making a constant effort to condense my code. I just canít shut up once I get started talking sometimes. I hope I am providing good quality information for you however!
Frames, Flash & Java TechnologyAh, Java and Flash. Both are beautiful technologies. They look great to the eyes. But search engines ignore them. They simply canít read the language Java and Flash are written in.
I mean this wonít hurt you, but it wonít help. Itís like eating popcorn (without butter). Itís not healthy for you, but itís not bad either. Itís just filler!
With frames however, itís the opposite problem. There are just way too many URLs involved and the search engine doesnít know which one is the right one to choose. Therefore it just walks away from it. Again, just too much hassle for the poor hard working engine!
Link SaturationEver heard of link farms? Basically websites will just links to other sites all over the place? There used to be so many of these until the search engines caught up and realized it was Web masters trying to manipulate them again to get higher search results.
So make sure you donít saturate your site with links. If you do, at least keep them all relevant. Try to stay away from link farms and only join quality link exchange services out there such as Value Exchange! (Free to Join!)
PhP / Dynamic PagesI actually LOVE websites created with this technology. You really need only a few static pages and each page thereafter is created automatically or dynamically based on a query by your website visitor.
This technology works perfect for eCommerce stores with huge databases and a variety of items. The problem is that these pages are not static (they are not always there).
The URL of these pages changes each time (it can at least) and is super long and complicated with all sorts of special characters. This is a nightmare for the poor hard working search engine!
Keep these SEO mistakes in mind as you write your webpages. Knowledge is power and usually over half the battle. Now that you know what not to do, you will increase your chances of success exponentially.
With the other valuable information available on this website, you will learn what to do to help your chances significantly. Couple that with this discussion and leverage your increasing knowledge about websites and SEO to create a healthy and wealthy website!
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