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The Art of Selling Online
Selling Online may sound simple; however it is not easy by any means. In order to be successful selling online, a website must attract heavy traffic volumes.
Typical eCommerce conversion rates range between 1-6%, which translates into between 1-6 customers per 100 that visit your website. It’s a numbers game in the end and you need to get good at increasing those numbers.
There are four key technical components that a successful eCommerce website must have:
You will also learn how to optimize and market your website to get more traffic. Until you have read all the information and are absolutely sure about what you are doing, do not dive into creating an eCommerce website and start selling online.
Why Many People Sell on eBay?Traffic is the number one reason many people start out selling on eBay. Traffic is difficult to build and it takes time. eBay has an existing community of millions of users globally who can access your product immediately.
eBay is the best option for you if you want to “test the waters” and determine the demand for what you have to offer. eBay will also help you set a pricing point through its auction feature.
Good Quality ContentUnlike a brick and mortar business, on the Internet, the phrase “If you build it, they will come” does not work. You need to aggressively market your website and make sure the search engines find you and rank you high when people search for your offering.
Most people get too tied up perfecting their website design and worrying about how to accept customer payments, take and handle orders. All that is easy and there are readily available tools today that can simply streamline the website building process for you.
Your primary focus must be to increase your web presence and traffic by providing good quality content on your website. How do you do that? Through effective Search Engine Optimization (“SEO”) of your website’s content & Internet Search Marketing.
There are two ways you can go about driving heavy traffic to your website; you either learn SEO and do it yourself (which this website can teach you), or you sign up with a legitimate and credible service that helps you get the traffic (continue reading below for more on this).
Merchant AccountsYour ability to accept credit cards online will be a huge factor in determining your success on the Internet. Close to 100% of online transactions are conducted using a credit card. The increasing customer confidence in the system will continue to make it the preferred way of doing business online.
Selling online is offering an added convenience to your customer. You want to make sure you make it easy for them to purchase from you using whichever credit card they carry and thus it’s critical to be able to accept as many kinds of credit cards as possible.
Find out more about the importance of Accepting Credit Cards Online in this comprehensive discussion.
Secured Sockets Layer (“SSL”)SSL is a data encryption tool you must have if you plan to sell online. The SSL certificate encrypts data that your customers enter on your website (personal information, credit card numbers, phone numbers, eMail addresses etc).
Basically, the information your customers enter is transformed into data bytes that cannot be read or interpreted while the information travels online. Once the information reaches its destination, the data bytes are decrypted into the original data. This makes it impossible for computer hackers to steal the data while it is being transferred.
Have you ever seen a picture of a small padlock on the lower right hand side of your web browser? This is what an SSL certificate does to your website. Your customers will simply feel more secure and confident in doing business with you. Personally, I would never provide personal information or buy from a website without this little picture.
Shopping Cart SolutionsA good Shopping Cart Solution will make your customer’s shopping experience on your website more pleasurable. A shopping cart is what handles the “order taking” process.
It is exactly what it sounds like, a cart or basket to put goods in. It is no different than a physical cart you carry around in a grocery store, except it is Virtual.
If you already have an existing web host that did not provide you with a shopping cart solution, consider a merchant account that provides a built-in shopping cart. Try to get one that already has an SSL built into it.
Find out more about the right Shopping Cart Solution for your online business.
Forget about the Four Critical Components of Successfully Selling Online & Use This All in One ToolYou may choose to put all four components of a successful online business together yourself or use a tool like SBI, an all in one service that automates the search optimization process and drives more traffic to your website than you could ever imagine.
With its built-in search optimization function, targeted keyword generator tool (brainstorm function) and other valuable advice such as establishing a link exchange program and how to make your links work through directory submission, SBI is the leading web host provider today that is inherently also an Internet Marketing program.
SBI will guide you at every step of successfully selling online as well as provide you with the resources such as Merchant Accounts, SSL and Shopping Carts that are necessary to succeed on the Internet.
SBI will also coach you into optimizing your website’s content to be ranked high by search engines and provide you with many other traffic building strategies through its dedicated eCommerce business resources.
I personally have not seen a service that compares to both the capability and credibility of SBI.
Did you know that 98% of small business online retailers fail? But you can change all that with SBI. Read more about others have solved this issue and are making a killing on online sales.
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