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Beware of Search Optimization Scams
Quick discussion on search optimization scams you must avoid. It is becoming more and more known that search optimization is the way to get ahead on the Internet. What used to be a secret is now exposed and many are taking advantage of it. Unfortunately, with the growing popularity of the concept, search optimization scams are cropping up left and right as not everyone is practicing Search Engine Optimization (“SEO”) ethically.
This discussion focuses on some of the common search optimization scams that you should look out for. Always remember that no one can guarantee anything when it comes to search optimization.
Also remember that search optimization takes times, often several months to see even the slightest results. So if you have anyone promising you concrete numbers within a certain timeframe, you know to turn your back right away and not waste any more time.
Search optimization softwareMany companies have sprung out of nowhere offering search engine optimization software. They claim that SEO software provides guidance in optimizing WebPages, submits and reports the successful submission of the optimized pages to search engines and reports the rankings of web pages in the search engines.
There may be some legitimate ones out there like Site Build It, but 9 out of 10 are pure scams. They will take your money and you will never see results. It is important to research what you are about to purchase thoroughly before opening up your wallet.
Their advertisements can be very enticing and promising. However, it is nothing you cannot do on your own. In fact, if you read through this site in its entirety a few times, you might end up being able to teach these companies a thing or two.
Search engine optimization directoryYou will also see many websites claiming to be specific search optimization directories, who promise effective search engine optimization through link building. I am all for link building, but I am very skeptical of these companies.
Not all directory submission companies are ethical. Many take your money and submit your website to a handful of directories and rest your case. If you are going to pay money for a service, make sure it is not only legitimate but also submits your website to a number of directories.
These services have become quite economical and there is no reason to pay a lot of money for these.
SEO Optimization FirmsThis has got to be the scam of the century. tons of companies have made a killing fooling business owners to pay up hundreds and thousands of dollars for search optimization services.
I was a victim of this myself. Back in time when the concept of SEO was relatively young and no one really knew what it was or meant, I was looking to outsource my SEO for my eCommerce website.
I started calling some firms locally and out of state and had extensive discussions with them regarding the services they offer and what they charge. I even met with many face to face.
One thing that was nearly consistent is that everyone seemed to “talk the talk”. They all used the buzz words we all hear in the industry and sounded knowledgeable about SEO and their capability to assist me.
Most companies even promised certain results. The search optimization fees varied across the board however. I remember as low as $300 per month all the way up to $2,500 per month. I should have known what I was getting into. It was right there in front of my face and I totally missed it.
Learn from my mistakes my friend and don’t do the same. I ended up hiring one firm out of state for over 8 months and then resorted to a cheaper option off shore at $300 per month. The results were mediocre at best. The first company actually scammed me. They were using robots that generated automatic hits to my website.
Search optimization should be sustainable for at least some time after you stop putting efforts into it. However, with this first company my traffic significantly tanked the day after I got rid of them. Just unbelievable!
Are all those search engine optimization fees worth the results? Not the kind of results most businesses get from these providers. Not the kind of results you can’t get on your own. Learning what I have learned over time and knowing what I know now, I am able to get a website ranked high in good time.
There is no reason to pay anyone to perform mediocre at best. You can do a much better job yourself in a fraction of the time someone else claims it would take them. Learn from my mistakes friends and avoid expensive search optimization scams!
The information on this website is all from personal experience. Use it as you progress forward with your website. Spend some time on this website and you will end up teaching these search optimization firms a thing or two.
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