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Creating Search Engine Friendly Webpages




Search engines are your allies, not your foes. It’s important to create search engine friendly webpages to work with search engines and not against them. I know there may be a tendency for you to crank out webpages without keeping search optimization in mind. But what good are those pages when you can’t get search engines to list you?

If search engines don’t list you, you won’t get any free traffic? More so you won’t get any new visitors to your website. You don’t want that to happen! This discussion around search engine friendly webpages assumes that you are at the website building stages of your journey to the Internet.

Remember from earlier discussions that the Internet operates on keywords. Therefore it is important to cater your webpages around high demand keywords that relate to your subject matter. Keywords are how you communicate with search engines. It is how engines know what you are offering on your website and in your individual webpages.



Meta Tags

So to create search engine friendly webpages, focus each webpage around a main keyword. Include that keyword in the title, description and keyword Meta tags of each webpage. Also include the keyword in the webpage’s file name.



Keywords

Sprinkle the keyword around a few times in your body. The longer the webpage’s body, the more times you need to throw the keyword around to alarm the engines and remind them of your main keyword. Engines get confused sometimes when there are too many words on a webpage.

Come up with a few supplemental keywords and sprinkle them around your webpage as well. When I say a few I mean less than 10, not 100. Again, you don’t want to confuse the search engines. If they get confused, they will simply ignore you. All that work on their part to figure you out just isn’t worth it ? Too much hassle!

Read more about keywords here.



Graphics

And if your webpage contains images, name your image file name using the keyword. So if your keyword is “website”, title your image website.gif or website.jpg.

Also include the keyword in the image’s Alt tag and scroll over text. When a visitor scrolls over this image on your webpage with their mouse, they will see your main keyword pop out. Your visitor will also see the Alt tag if your webpage doesn’t load the image for whatever reason.



Text & Links

Format your text where necessary and include the correct bold, italicize and underline tags. Arrange your bullet point list when appropriate and use headline tags to highlight certain important sections of the webpage.

Include links outside and within your website. Search engines love to see how your webpages interact with one another. At the very least, have a link back to home page in every webpage of your site.

Whenever making a link, include your keyword in the link. Instead of typing “Read here” or “Click here”, actually type in your keyword (i.e. “read more about websites here”)



Sitemap Page



Create a sitemap to show your visitor all the webpages in your website. search engines love to see this as well. It makes everyone’s life easier and you get search engine points for going through the effort of creating one.





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