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Podcasting Made Easy. Start with the Basics in Podcasting 101



Podcasting Made Easy

This Podcasting made easy section discusses the basics of Podcasting and how you can incorporate this hot technology in your online business. My head bows to the technological advances of the 21st century. Just as we started accepting Internet Audio and Video as part of my daily life, innovators took it yet a step further to create “Podcasting” - a very powerful way to market your website.



How Podcasting Works - Podcasting Made Easy

Podcasting is an automated process of sending and receiving audio and video files via the Internet by using voluntary subscriptions. Before the concept of Podcasting, Internet users had to visit websites and manually download audio and video files to their desktops to view at a later time. With Podcasting, a visitor no longer needs to visit the site and manually download the content.

A visitor simply needs to subscribe to the Podcast and he can start enjoying first class overnight delivery of fresh content. It is all push technology and it is really no different than subscribing to a magazine service and having them deliver monthly issues on the first Monday of each month. You know you will have it by a certain time and it is up to you when to view it.

Creating a Podcast is not very difficult and when possible every online business should incorporate it in its overall marketing and branding strategy. A Podcast, either in video or audio form is recorded content that is simply uploaded to the Internet as a digital file. Thinking about taking a short video using your camcorder or recording a song with a microphone onto your computer. That’s all a Podcast is. Just upload it to the Internet and allow others to receive it through RSS feeds.



Podcasting Trend & Podcasting in Business - Podcasting Made Easy

Podcasting has done wonders both for big companies as well as for the small online entrepreneur. In many ways it has leveled off the playing field where a small business can compete with the bigger players. Podcasting allows anyone to produce digital content and publish it online and thus many small businesses are using the technology both as additional revenue streams and as an online marketing tool.

Many online entrepreneurs have jumped at the opportunity to use Podcasts to create another stream of online income for them. However, there are Podcasts available at a dime a dozen today that I don’t see why anyone would pay money for them – unless of course the content is just phenomenal. I personally see the advent of the Podcast as a powerful marketing tool for web based businesses. In my opinion, online businesses should use this technology to consistently stay in front of their website visitors and use it as a channel to strengthen their brand as a marketing strategy.

While online entrepreneurs have taken advantage of Podcasting, bigger radio stations and TV channels have used the technology as a new distribution method of syndicated programs. I know that ABC and NBC are actively involved in broadcasting through Podcasting technology while radio stations like Sirius satellite and BBC are doing the same for their radio programs. It is really amazing how far Podcasts have come in such a short time. Many Internet experts are saying that by 2010 there will be over 50 million Americans that will be listening to Podcasts. I am curious as to how large this number will be on a global basis as the Internet is a World Wide Web.



Blogs & Podcasting- Podcasting Made Easy

If you have an online business, consider using Podcasting as a new way to reach out to your visitors. The more you remain in touch, the fresher your name will be in their minds. It’s a great way to get added exposure. Of course, make sure you are providing them with good quality content in your material, whatever it may be. Before the Podcast, the Blog was the best way to put a face to your name online and display your personality to your visitors.

For you, the small entrepreneur today, Podcasts are definitely the best means to display your personality through personal touch. There is just something to be said about Podcasts over written articles or emails. I am not suggesting abandoning Blogs or other marketing strategies. In fact continue using everything and keep adding to your arsenal with the ever growing enhanced technology. More exposure can never hurt.



Reach your Niche - Podcasting Made Easy

Podcasting allows you to become an expert in your field. If you adapt this technology before your competitors, you can be the first to offer industry news and your opinions related to things going on in the industry. For example, if you’re in the real estate industry and you flip homes, you can start Podcasting on the day to day issues that someone in your field encounters and ensure that your target audience receives your advice.

One of the beauties of Podcasting is the process by which the technology works. Unlike email, that often falls prey to spammers, Podcasting is voluntary subscription where your visitor will specifically subscribe to an RSS feed by providing a unique feed address that is not publicly viewable or intercepted by spammers.

This ensures that your visitors are receiving content that they specifically asked for while protecting their identities and preventing clogging their digital inboxes (whatever program they are using to receive your Podcasts) as the same time. No matter how many have subscribed to your Podcast, with RSS feeds, you can be assured that your content is going to the right individuals.



Demonstrate that you’re on top of things - Podcasting Made Easy

An often overlooked benefit of Podcasting, or the use of any new technology, is the fact that your website visitors just know that you are on top of things and are technologically savvy. When you are on top of the latest state of the art technology, you have the ability to learn it and implement it before anyone else in your industry. This definitely adds an added dimension of credibility to your online business. Personally I think this is huge given the growing number of young and savvy Internet users,



Other cool facts about Podcasting - Podcasting Made Easy

Preparation is key. Prepare your Podcast ahead of time. It may make sense to even spend some time rehearsing it. You want to sound knowledgeable and good on the Internet digital waives. Don’t bore your subscribers so make your content short, concise, interesting and load it with a lot of value

Podcasting is extremely easy and cheap to implement. Simply record your Podcast and load it up to your website as a digital file. Word spreads very fast over the Internet and if the quality of your Podcast is top notch, then your subscribership will shoot up and you will start generating more traffic to your website.

Focus on the quality of your Podcast because there are many Podcast specific directories out there that are always on the look out for good content. If any of those directories bless your Podcast, they will begin carrying it in their selection to offer to their subscribers. You can always submit your Podcast to directories as well – it is an extra step well worth it

Have civilized fun with your Podcast. A Podcast does not have to be dubbed a certain way. You can be on a roller coaster and record a Podcast. Or you can be in a Rock concert recording it. Do whatever it takes to help your online business by ensuring that however crazy and fun your Podcast is, that it relates to your industry and business in some way.



Podcasting Equipment - Podcasting Made Easy

This is where you realize how easy Podcasting can be made. The true beauty of Podcasting is that you can benefit from all the technology has to offer from the comforts of your home with very minimal investment in the Podcasting equipment. Podcasting can be done using a basic personal computer and a Podcasting microphone (can be a basic mic that comes with the personal computer).

You may choose to get more expensive equipment. However, it is not necessary and will not be the determining factor on how successful you become at Podcasting. As far as Podcasting programs are concerned, several free Podcasting software packages are widely available today on the Internet. There are also many available at a small cost. Just go to Google and search for “Podcasting software” and indulge yourself in the wealth of information and products available on the web today.

If you are a serious “Podcaster”, consider reading this following article that covers the list of necessary equipment for you.


I hope that this Podcasting made easy discussion has been helpful in covering the basics of Podcasting and how you can leverage this powerful technology in your online business. Below are some excellent resources on additional information on how to create a Podcast, general articles on Podcasting and how to make money Podcasting.

Here is a neat program "How to Create Your Podcast Step-by-Step Tutorial" you should check out.






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