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Online search engine optimization - Search Engines and SEO in a Nutshell




Online Search Engine Optimization (ďSEOĒ) is pretty much just tweaking your webpages so that they are more search engine friendly. The more search engine friendly they become, the higher search engines will rank them and the more website traffic you will get as a result.

See search engines read a specific language; a language driven by keywords and phrases that are used by Internet surfers to search for certain things. Search engines also read the title of your webpage, its descriptions and the main keywords that your content is focused on.

So if you were to develop a website that looks very good and has a lot of functionality and webpages, no one will come to find out about it if you donít optimize your webpages. Because if your webpages are not optimized, search engines wonít list your site in search results and no one will ever see it.



But Why Are Search Engines Important?

Search engines are important because they drive the Internet. Everyone goes to a search engine whenever they need to find something. Itís the cheapest quickest way to find information today.

So you want to make sure that your website is listed high on engines whenever someone searches for your siteís subject.



And Why Do You Need to Rank High?

Well when was the last time you went beyond the first page of Google to see your search results? Exactly! That is why you want to be on the first page.

Search engines rank websites they think provide the best and more relevant content to your search. If your website is up there, you will get a lot of free traffic to your website. Nothing is better than free!



SEO Services

You will come across many so called SEO firms and SEO experts that will promise to get your site ranked high on engines. Donít fall for this trap like I did when I was optimizing my eCommerce project. I ended up spending thousands of dollars on SEO and was totally cheated.

I will not go into detail about what happened. But my experience motivated me to study and learn SEO inside out and implement it to my website. I was successful in doing so and the good news for you is that it is not difficult!

It does take some time and effort like most things in life that are worthwhile. And donít get too bogged down with submitting your site to every single search engine. A lot of these firms will tell you that they will submit your site to hundreds of engines. All you really need is the top 3-4 (Google, Yahoo, MSN, Ask)

Especially stay away from anyone that is guaranteeing you XYZ results. There are no guarantees in the world of search engines.



So How Can Online Search Optimization Help?

Online search engine optimization, if done the right way, can help boost your presence on search engines. If you follow the few basic guidelines search engines tell you, there is a chance you will rank high in searches.

Of course many other things have to happen (such as solid good quality content, a good link exchange program and other topics discussed on this website.) but proper webpage optimization helps tremendously.

There are no promises at the end of the day, but properly designed and optimized websites seldom fail to reach the top. SEO is just the start, keep reading the information on this website and you will learn Internet Marketing Strategies and other ways to get your website ranked high and drive more traffic to it.





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