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The Online Behavior of Internet Surfers




What is the online behavior of most Internet surfers? Take a guess and continue reading the paragraph below.

You know your local city well enough to go anywhere and find the store you want. But on the Internet the whole world is at your fingertips. A lot of that is strange unfamiliar territory isnít it? And truth is, a lot of it is plain garbage. Web surfers are sick and tired of wasting their time on useless garbage websites.

So how do most Internet surfers behave? How do you behave when browsing? Did you guess right? The behavior is impatience!

The main reason for the impatient behavior is the complexities involved in todayís world. The way we do things, although sounds more simplistic than before, is just much more complex in the sense that there is just too much to do.

You canít just create a website! You first have to get a domain, a web host, then design webpages using HTML Editors, then FTP your pages to the server, etc. Then you have to do SEO and Internet Marketing to bring awareness to your website. That was just an example but you get the point.

Your visitors donít want to go to 18 different websites to figure out how to repair their window at home, or how to bake a cake. They want a one stop solution (like this website?). A lot of times they donít find that and that leads to an increasingly impatient online behavior.

Here are some patterns of impatient online behavior:
  • Visitors often donít wait for the webpage to fully load and click out of it or hit the back button immediately (how many times have you done that?).


  • Visitors scan the webpage for headers and highlighted text to see if they are at the right place


  • Visitors make a decision to stay or leave your site in less than quarter of a second. Did you know you only have 7 words and less than 3 seconds to catch a visitorís eye?

In addition to scattered information, many things today require that we ďfigure it outĒ ourselves. There are not many resources online that are as thorough and detailed as you might want to see regarding certain things. The sites that are comprehensive enough are doing extremely well for that reason.

Visitors want everything and want it now. They want it quick and they want is as simple as it can be. Too demanding? You bet. As a good web designer, all you can do is continue to enhance your visitorís online behavior as a result of their experience on your website. You canít please everyone, but do please the ones you get a chance to please and they will keep coming back for more.

They want clear, concise and accurate information. Donít you dare ask them to click somewhere and send them somewhere they werenít expecting to be. You might never get them back.





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