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Niche Marketing - Narrowcast Your Message
Niche Marketing is catering to a small group of targeted individuals interested in a specific subject matter. You are familiar with the term broadcasting (often used in the context of television and radio). However, Niche Marketing is achieved through “narrowcasting”. In other words, you don’t necessarily care to reach the whole wide world with your message, but rather just the small group of targeted individuals interested in your subject.
This marketing approach can be extremely profitable for someone looking to start an online business. For you as an individual, a client base of 10,000 might be all that you need to make a solid living online. For a big Fortune public company however, even a million may not be enough.
Big companies are focused on catering to the masses. That is the only way they can become and remain profitable. Often times the “unique” customer that is left looking for that one particular thing is ignored and lost in the mix. And that gives you (the small business owner) the chance to capture that particular market.
If you are operating online on the Internet, you especially have a big advantage as all businesses (big or small) look alike online. The buyer doesn’t know whether a big company is operating the site behind the scenes or if it’s you who is in your bedroom in your pajamas working through your website.
Finding a profitable niche should be a combination of a subject matter that you are passionate about and that is demanded by many Internet surfers. Check out this excellent resource that coaches you through the entire concept of Niche Marketing and how to find your own profitable niche. (check this out) This is a free resource you can use to start or improve your existing business.
Don’t give up before you even start! Many often fall into the trap of thinking that they can’t offer anything that someone else might be interested in. That is the farthest from the truth.
If you don’t believe me, just spend some time going through this action guide resource and see it for yourself. Make sure you use the Search It and Brainstorm It functions. You will be surprised how much demand exists out there for a lot of what you think is worth nothing!
If you are passionate about something or know a lot about a particular subject matter (a skill, profession, specialty of any sort, etc), don’t even think twice. I can guarantee you at least 5 different ways you can monetize that knowledge all through the Internet. Spend some time on this website and I guarantee you will be equipped with all the knowledge you need to get started making money online immediately. The best part is that you pay nothing; it’s all free!
Where To Reach Your Niche?So now that you know what Niche Marketing is and how to profit from it, you need to learn how to reach your targeted audience. There are three simple things to consider:
The second bullet point is where you need to do some research. If you know who your target audience is, you should be able to trace them to where they spend a lot of their time within the online cyberspace. Consider the following places:
Also consider off Line marketing venues such as periodic group congregations and meetings, Conventions (i.e. Affiliate Marketing Summit for Affiliate Marketers, etc.)
Once you know where your target audience is, visit those avenues often and communicate your message to them. Tell them who you are and what you have to offer to them. Chances are that you will get a very good response!
See what others are doing & how they are making their niche work for them financially.
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