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Find the Best Merchant Account Shopping Cart Solution for Your Ecommerce Business




Shopping for a merchant account shopping cart can be a strenuous experience for an ecommerce entrepreneur. The number and variety of shopping cart programs out there make it all the more difficult to find a compatible partner for your business.

There are many players in the shopping cart arena and none clearly stick out to be the industry leader. It just does not seem like anyone has a complete “hold” over the technology and has implemented the features and usability characteristics that make it stand bigger and taller than everyone else.

Ecommerce in general is a relatively young industry and according to many experts has not even hit critical mass yet. This supports the idea that shopping cart technology is still relatively young and is still maturing. Expect to see continuing changes and enhancements to existing shopping cart solutions that you see today.

But as for what you have available today, didn’t you wish there was a one stop shop that helped you decide which shopping cart program to go with? While there is not one source (at least I have not found one) for this information, there are many other resources that provide bits and pieces of information comparing the different shopping cart solutions out there. I have listed the best ones at the end of this discussion.

When shopping for a shopping cart system, keep the following in mind: customer/user reviews on the system, consumer reports on the system, system requirements to ensure you have the right tools, ease or difficulty of use, ease of integration, whether or not it requires heavy programming, artificial intelligence as it applies to order decision making and its overall popularity ranking within the online community.

Your level of experience with websites and programming will determine the system that best fits both your purpose and ability. While larger companies most likely program their shopping carts codes themselves, smaller websites may consider either open source shopping cart code or some of the off-the-shelf solutions available in the marketplace today.



The million dollar question of buy it or Do it Yourself (“DIY”)?

You know where I stand on this question if you have read my discussion around creating your own or hiring a designer to create your website. I believe in learning as much as you can about what you are doing, whether or not you do the work yourself and hire help or in this case purchase an existing product.

As the question relates to shopping cart programs however, there is plenty of free open source shopping cart code available out there. A lot of it deals with "OS Commerce". A php shopping cart or an asp shopping cart are two of the popular kinds often sought out by programmers. However if you are not comfortable with writing code and knowing how to integrate existing code into your website, chances are that all the open source code information will be useless for you.

Bigger companies have the budget to code their own shopping cart systems by hiring professional programmers. But this solution is simply too costly for a small entrepreneur like you and I. Therefore you may choose to go with off-the-shelf ready made solutions like BlueHost or GoDaddy because the shopping carts are easy to integrate with websites and they offer full customer support.

I know you are well aware of GoDaddy’s dominance as a domain and hosting provider. But this is not all GoDaddy has to offer. GoDaddy has emerged as one of the top providers of all website related products, including the Quick Shopping Cart. The Quick Shopping Cart is a hosted eCommerce shopping cart application that is extremely easy to integrate with your existing website and offers multiple payment gateways and integrated (UPS and USPS) shipping calculators among its list of integrated features.

There is also a built-in wizard to help you through the entire process step-by-step. The best part is that you can get started with GoDaddy for As low as $7.96 per month!

Make sure you are getting your information from a reliable resource. Research your resource to verify its credibility before believing anything you read. Like I said there is no one stop shop for this information so it is imperative that you cross reference your findings and gather more opinions than you normally would when researching a website tool.

Nothing beats first hand experience so try to locate someone online that has experience using a system that you are contemplating to use. You can always find experienced folks in online discussion forums and message boards.

Bottom line is to research research and research. Landing with the best fit merchant account shopping cart for your ecommerce business is still a tricky aspect to me. My own determination of the best shopping cart solution for me is the measure of my comfort level with the program. If I fully understand how a shopping cart program functions and I know that I can implement it into my website, then I see that as a good fit.





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