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Link Exchange Resources for Your Website; A Sample of One Way & Reciprocal Link Exchange Request Letters
Here are some link exchange resources you might find helpful. Be very careful in crafting your link exchange request letter. You only have one chance to come across as someone credible to trade links with. So use this link exchange resources page in the mean time to guide you as you gain more hands-on experience.
It is important to ensure that your request letter is grammatically correct and free of spelling errors before sending it out. Be courteous and polite as you are asking for a favor. Ensure that you have come up with at least 75 to 100 good quality content, non-competitive sites with a good PageRank of their own to exchange links with. Be very clear with your request for reciprocal linking.
After you have thoroughly researched the potential sites to ensure they are appropriate and have links to other sites as well, follow the steps below:
Always be cautious in how you display your partners’ links on your website. The last thing you want to do is turn into a Link Farm. A Link Farm is a repository of website links without providing much other value. Link Farms are viewed negatively by Search Engines and are often penalized in the organic ranking hierarchy.
The best way to avoid this is to build a site with good quality content and have a separate section with all partner links. I have seen this section called "Resources" on many sites. It is a separate section on the website just like any other section like “About Us” and “Contact Us” to provide some examples.
Organize your partners into categories or a directory page for each category or directory. Visitors can then go into each and view a number of partner links within the category. Try to keep each category’s link count to a 25-30 maximum.
Make sure that every link relates to the subject of your website in some manner. Also, don’t just put up the links. Try to summarize each link or at the very least provide a description. Not only does this provide your visitor with more value but it also adds more content to your website that can be helpful for search engine optimization (“SEO”) purposes.
This is an example of a one way link exchange letter (also known as non reciprocal link exchange) you might consider sending to have another site link to yours without having or wanting to include their link to your site.Hello (name) or Webmaster,
My name is (your name). I am writing to you regarding your PerfumeBlog.com site at www.perfumeblog.com
I am assisting in this year’s annual Designer Fragrance Trade Show at the Las Vegas Sands. Following is the link to the show’s website featuring thousands of designer products and reviews (www.yoursite.com here). This is the official Las Vegas Sands Designer Fragrance Trade Show website, which will be held later this year on month/date/year.
Details about the site are below. Please feel free to feature or link to the contents of this website in any way you feel appropriate.
If you have any questions or need anything feel free to contact me at firstname.lastname@example.org or (832) 788-6350.
Wishing you all the best,
on behalf of The Las Vegas Sands
Annual Designer Fragrance Trade Show
Las Vegas Sands
(Include a one paragraph description/history about the entity you are advertising)
This is an example of a reciprocal link exchange letter you might consider sending to mutually exchange links between yourself and a partner site.Hello,
My name is (Your Name). I am the webmaster for (www.yoursite.com). I have visited your site, (www.sitename.com) and after spending some time on it I think that the content could be of interest to our visitors.
I have already placed a link to your site at (www.yourstie.com/link.html). Please let me know if you would like to see any changes made to it or if you would like to send us a customized link or a banner for us to display instead. I would appreciate it if you placed a link back to our site. You can find our linking code at: (www.yourstie.com/ link.html).
If you choose to put our link on your main page, please let me know and I will also do the same for you.
(Your Contact Information)
Subject: Link Exchange Request
I am the webmaster of http://www.yoursitehere.com and have a popular links page at http://www.yoursite.com/links. I am emailing to ask if you were interested in swapping links with us. We would be happy to reciprocate your link quickly, adding your website’s name, description text, and your logo or graphic to our links page.
If you are interested in our proposition, please send us an email with your site’s link information. You will be given instructions on how to reciprocate our link after you submit your link to us.
Thank you for your consideration in advance. Looking forward to exchanging links with you
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