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Increasing Page Rank. Is It Really Important?




Many think that increasing Page Rank, or PR, is critical to your long term success on the Internet. This statement used to be stronger a few years back. And although Page Rank is still important today, its identity is slowly loosing its strength.

Page Rank, or PR, is a number assigned by Google to a website that indicates a website’s credibility by measuring how many other websites link back to it. It’s a measure of a website’s strength on the Internet in terms of popularity relative to other websites. The higher this number is the better.

Google defines the “Google Page Rank” as a website’s relevancy to a given search term or phrase. It is deduced that if your website is linked to by another website, then that website must think your website has important information to offer to their audience.

Your website’s Page Rank is determined by a complex Google algorithm. Google doesn’t really disclose their algorithms and no one really knows for a fact what factors are critical in deciding a website’s Page Rank. The common theory is the theory of the number of backlinks as indicated above.

It is no coincidence that some of the busiest and best sites online have high Page Rank, but how those sites achieved that rank is no Science. If you ask any search engine optimization expert (to the extent you find a genuine one), they will all stress the importance of quality content and a well optimized website. All else just falls into place if you have the basic fundamentals of website design and development mastered.

A solid Page Rank often helps a website to remain listed with search engines. A weak or 0 Page Rank risks your website getting dropped by Google and other search engines each time they change their algorithms around. In addition, certain engines such as Ask.com only list websites found in directories. Thus, it is important to get quality one way backlinks from high PR directories.

There is no secret formula to increasing Page Rank. I recommend maintaining your focus on the basic fundamentals of good website content, strong link building and website marketing.

Having said that, I have summarized below the key steps to a successful link building campaign. Executing these steps can help in increasing Page Rank



Good Website Content

Your PR builds automatically with credible content. Others will take notice of your website and will link voluntarily to it as an added resource to their own website visitors. Everyone appreciates good information (especially good free information).

So as long as you stick to the basic fundamentals of website content creation, your Page Rank will eventually catch up.



Directory Submissions

Submit your website to directories for one way inbound links. Some of the top directories will charge fees. Start with the free ones and consider the ones that charge later as your website starts to earn you some money.

The two main directories are DMOZ and Yahoo.



Value Exchange

Value Exchange is a free service that allows you to search for websites similar but non competing in nature to your own. You can reach out to webmasters through this program and execute a mutually beneficial link exchange agreement.

After exchanging links, value exchange provides an automated means to track your backlinks and monitor if they are still posted on the website you agreed to exchange links with.



Leaving Your Mark

Create and leave your signature with pretty much anything you do on the Internet. Each time you post a YouTube video, comment in a Forum, respond to a Blog and even send an eMail to your friend, ensure that your signature is at the bottom of everything. Every little bit counts and you’d be surprised to see from your website analytics how much traffic you really get from such a low effort activity.



Site Map, Interlinks and a link back to Home Page

Create a Site Map on your website. A Site Map (HTML version, not xml) not only gives your human visitors a single place to view your entire site’s content, but search engines also like to see this and give you credit for it. It makes their search spiders crawl your site easier and better.

In addition, interlink some of your webpages that relate to one another. For example, you will see that I have included links to other webpages within my website in this section. Search engines like this. Be careful though, don’t just link for the sake of linking. Make sure your linking to relevant content. You don’t want to piss your human visitor, which will then piss off search engines.

Finally, ensure every webpage on your site has a link back to your home page and the very least. Ideally you want a navigation path (i.e. Home --> Search Optimization --> Link Building --> Page Rank). However even if you don’t have this (this website doesn’t) it is quite alright. Just make sure you have a link back to Home somewhere on each page.



Increasing Page Rank

The bottom line is that increasing Page Rank is very simple, and easy. It just takes some effort and lots and lots of time before search engines can find your links and give you the credit you deserve.

Do not obsess over your PR, as no one really knows the facts behind it. In fact, many experts argue that its importance is diminishing. Keep your website content in mind first and the rest will fall in place in due course.





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