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Google Bombing - Dirty or Nifty?
What is Google Bombing? Good question. I didnít know about this until late in the game. In a nutshell, it is a marketing mechanism (especially for Bloggers) to get a webpage ranked high for a particular keyword or phrase by convincing others to link to the webpage using specific Anchor Text.
Sounds like a scam? I guess itís a matter of perspective. You are not really ďscammingĒ anyone. Your success depends on how well you pursue others to link to your webpage using specific text. This strategy works very well because search engines highly regard the use of Anchor Text. Read more about Anchor Text here.
BackgroundThe best known Google bombing story today is the story of Adam Mathes when he convinced other websites back in 2001 to link to his friendís site by using the anchor text ďtalentless hackĒ. An overnight jump in search engine traffic results was observed as a result.
This tactic was subsequently used by many other website marketers and it was continuously successful.
So what does this mean for you?This means it is smart to request your link partners to link to you using anchor text that fits one of the keywords that your site is optimized for. Better yet, send your link partners an HTML code that already includes your anchor text in it. Hopefully they wonít change it and you will get an added boost in search engine traffic.
It is best to mix and match your anchor text. Meaning, donít send out the same anchor text to 10 link partners. Itís smart to do this so that search engines donít mistake you for a manipulator!
Add some variety but make sure all anchor texts fit your keyword selection. Because if the anchor text you send to your partners is not included on your webpage, then search engines will think you are trying to manipulate them. So make sure your anchor text is also used on your own webpage.
ConclusionWhile Google bombing does work (not only with Google but for other search engines as well), it is best not to rely solely on this search optimization strategy. Read the search optimization section to learn more about a diversified and no fail approach to search engine optimization.
Also consider reading the Seo Mindset By Brad Callen - Get Top, Long-lasting Google Rankings. I like this book a lot because Brad teaches how to think like a search engine.
If you know how the search engines think and what they are looking for, it wonít be difficult for you to optimize your website. Brad also talks about the gimmicks and fads out there Ė how to spot them and avoid them.
Best of all, it wonít cost you your arm like most SEO knowledge tools. Itís a well worth 127 page read.
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