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Google Analytics - A Free Analytical Tool That Over Performs




Google Analytics is a free website traffic analysis tool. But don’t mistake this tool to be just an average traffic analysis tool. Google Analytics is quick and easy to install and offers a wide variety of features and functionality that gives you more than you can ask for in a free service.



Site Overlay of User Behavior

This feature allows you to virtually observe your users’ behavior by being able to see where your visitors have clicked while browsing your website. The first time I saw such a feature was while using Google Analytics. It’s a great tool for you if you are a visual learner. Based on your results, you can tweak your website accordingly to better manage user behavior.



Where are Your Visitors Coming From?

This section shows you exactly where your visitors are coming from. Who is referring them to you and which search engines are generating the most traffic for your site. This section will tell you all links in pointing to your website that are effectively working in your favor. These may include link backs from directories, forums, discussion boards, Blogs, social networks and other similar resources. Based on results, you may decide to focus more on certain identified resources to increase your traffic from them. You can assess which efforts are paying back the most.



Keywords Used to Find You

Although keyword popularity analysis is done in retrospect, this feature gives you an idea of what current search trends are like. This section shows you how your visitors are finding your website. You can see the search words and phrases people typed in as well as track the behavior of each visitor to determine who stayed for how long and who left.



Who is Your Visitor?

This section tells you who your visitor is and what Internet browser they are using. Are they a first time visitor to your website or have they been there before? How much time are they spending on your website? Based on results, you may decide to modify your website’s content to produce better results.



Top Content Pages

This feature will shed some light on the most popular WebPages on your website. by revisiting some of your most popular pages, you may be able to spot trends and determine what is working for you. Based on those results, you may decide to create similar pages that can drive more traffic to your website. Likewise, you can determine pages that are not performing as well and make modifications accordingly to produce better results.



Enter & Exit Pages

This feature tracks the pages your visitor enter your website from and which pages they exit out of your website from. Entry pages (also known as Landing pages) are critical to track so that you can include action items and offers on it to get maximum exposure.

Likewise, it is critical to track pages that send your visitors out of your website. Pages that rank high in this area obviously contain something that turns the visitor away. Be careful in your analysis however. If your heaviest exit pages are your sales pages and pages where you have Google Adsense ads, then you want these pages to be your highest exit pages.



Activity History

The dashboard on top of your Google Analytics home page will display your website’s activity summary over a certain period of time. You can modify this range to be an hour, a day, month, a year or more. You can identify revealing trends in seasonality and visitor visit patterns that can assist you in your advertising and marketing initiatives.

The above are just a few features that Google Analytics has to offer. I would highly recommend taking the free tour offered by Google to learn more about this powerful web analytics tool. Google also has a dedicated Blog for the Google Analytics program that you can find some valuable information in. Official Google Analytics blog

I will cap off the discussion by mentioning that although you may already have a web analytics tool that either came with your web host or one that you purchased, installing Google Analytics to your website is worthwhile because of the breadth of features it has to offer. Further, it may have additional components that your current web analytical tool doesn’t have. You have nothing to loose as it is absolutely free to install and use.

Just sign up and add the short HTML code you are provided to your WebPages. It is recommended that you add this code on the bottom of the page to prevent the WebPage’s content from downloading slow. You can monitor your website’s traffic and visitor behavior all through Google’s website by simply logging into your Google Analytics account.

Looking for more functionality from your reports, greater support, or a package you can purchase and customize?

If you are looking for more functionality from your analytics tool, robust reports and added flexibility, consider the HitsLink website statistics software package. HitsLink is by far the most powerful, comprehensive and yet simple to use website analytics software out there today.

The package is constantly modified for updates that keep it a leader in its industry. I personally love how the dashboard and statistical reports are presented; in a simple easy to read format. HitsLink is a 100% real time website analytics solution and offers a Free 30 Day Trial!






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