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Get More Website Traffic to Your Online Store




To get more website traffic for your eCommerce or online store, you must be able to optimize your website for search engines and market it on the Internet as effectively as you can.

I made a lot of mistakes when I started my first eCommerce website and that has made me learn a lot and become smarter over time. Trust me, nothing teaches you more than first hand experience.

Building an eCommerce or an online store is not as difficult as you might think. This discussion will share with you the fundamentals of building your own online store.

And in this discussion, we will point out the common mistakes first timers make so that you can avoid them and achieve success faster with your eCommerce venture.



Get More Website Traffic from Search Engines

Search engines are the best source of free website traffic. You want your website in the Top 10 listings on a major search engines (Google, Yahoo, MSN). The more free website traffic search engines can you route to your online store, the greater the chance of someone purchasing from your store!

Succeeding on the Internet is a numbers game, and search engine visibility is critical to generating those numbers. Ranking high on search engines is also easier on your wallet. Nothing beats free traffic!

Donít be discouraged of your big competitors online. There are several ways you can get more website traffic without shelling out top dollars for advertisement.



Get More Website Traffic from Focused Content

The internet is growing every day by leaps and bounds. Youíll want to ensure that your website gets attention and doesnít get lost in the shuffle of the millions of other websites out there. Ranking in the top 10 during a Yahoo or Google search will bring an incredibly amount of free visibility to your website.

You can differentiate yourself from your competition by creating targeted and focused content specific to your product or service. Majority of bigger companies online donít offer this. Their websites are all about glamour, aesthetic appeal and marketing by spending advertising dollars.

Many large online retailers also have a variety of products and therefore it is difficult for them to create detailed and focus content about each and every product they offer. This is where you can take full advantage of your situation.

So for example, if you are selling childrenís books online, write as much content about the different publishers involved, or the different topics suitable for certain age groups and similar topics. Know your customer (in this case the parent and not the child) and speak to them directly while addressing their needs.

Concentrate on building good website content (articles, tips, suggestions, guidelines and helpful links to other sites) to attract your target visitor. The more educated content your site has, the greater visibility your site will have with a search engine.

More information and a larger website can improve your chances of making it to the top of a visitorís search! Make your website a gateway to your online store, not the other way around like most online entrepreneurs do.

You are probably wondering why Iím advocating creating a website and not a ďstoreĒ. Itís quite natural to wonder that at first. However, the object of creating your website first, as opposed to creating your online store first, is that your website will lead customers to your store. Keep reading and we will get to the store shortly!

Donít fall for website traffic generators of any kind. The key to traffic is a lot of good website content. Creating a website with lots and lots of information, articles, pages, and links will tip off search engines to your site first.

The more pages your site has, the greater the chance you will have to make it to the top of the search list! The larger your site, the more opportunity for marketing and drawing in people to your store.

Trust me on this. If you donít believe me, read this article



Get More Website Traffic from Keyword Focused Content

It is important to use high demand keywords when developing your website content. After all you want to write about what YOUR VISITOR is looking for, not what YOU want to write about.

Use Wordtracker to research all the keywords in high demand so that your webpages can rank high in visitor searches. Wordtracker will show you what your target customers are demanding the most and which keywords have minimal competition (other websites focusing on them).

You can definitely get ahead of your competition by knowing exactly what your customers want and shaping your website content accordingly to attract them to your store.

Read more about Wordtracker in this discussion as then read further to understand the benefits of Wordtracker.



Get More Website Traffic from Pay per Click Advertising

Pay per Click advertising can generate instant traffic to your website. I donít recommend this initially as it requires spending for advertisement. This type of advertisement is not sustainable in the long unless you have an unlimited advertising budget.

You are basically paying for every click to your website. The minute you stop paying, you stop generating new visitors to your website. It is up to you to maintain your existing customer base.

I recommend PPC once you start generating some income from your website. That way you can take some of your profits and start experimenting with PPC to see what works for you.



Get More Website Traffic through Website Marketing

After you have developed your focused website, work on marketing your website on the Internet. Although a well written website can attract tons of potential customers for you, marketing your website can provide an added boost to your customer traffic.

There are many ways you can market your website. Some popular methods are through Blogs, Forums, Discussion Boards, Article Marketing, Ezine Marketing, Email Marketing, Social Networking, etc. Each one of these online marketing categories is pretty broad in scope in its own.

Read the discussion on Internet Marketing Strategies to understand each one of these more. Once you are comfortable with what they are and how to take advantage of them, experiment with a few methods at a time and track your performance. Keep the winners and drop the losers until you find an ideal marketing mix for you!



And Now Ė Get More Website Traffic to YOUR STORE!

You may have guessed where this discussion was going. Yes Ė content and traffic is King! Without traffic, any online store is worthless no matter how well it is put together. And since now you have a website that generates a ton of free traffic, you can shift gears and focus on creating your online store.

To build your online store, you will need a shopping cart solution and merchant accounts to accept credit card payments from customers. There can be some nuances involved with this process. Whenever possible, try to get your shopping cart solution from your host provider. It just makes putting the two together much easier.

The best route to go is SBI. With SBI, you donít need to register a domain separately from signing up for hosting. You donít need to go somewhere else for a shopping cart, eMail accounts or search engine submission and marketing services. It is an all encompassing tool that provides you with everything you need to build a successful website and an eCommerce store.

In addition to being a one stop provider, SBI is also an online marketing software tool that is very easy to use and provides automated search optimization functionality to help you optimize your website content. It is designed primarily to bring you as much free traffic as possible using its embedded Internet marketing functionalities.

SBI has the Wordtracker program built in that will assist you in finding the right keywords to target when writing your content. SBI helps your create and maintain your website overtime and ensures that you are recognized by as many search engines and online directories as possible.

This about it as a coach, or a business partner. In fact, it really is. It talks to you through a comprehensive Action Guide. It provides endless information on succeeding on the Internet. Personally, itís my most valuable asset.

And to give you comfort, it has been in existence for a very long time. Its time tested proven results and credibility have made many successful on the Internet. See how others are benefiting from this website building and traffic generating tool.



Get More Website Traffic to Bring In a Great Yield

Using an all-inclusive website tool such as Site Build It makes sense! Not only will you have a greater chance of having the inside edge to one of those elusive Top 10 search engine listings, but producing your first website and store is as easy as typing and saving a document!

Site Build It is so positive that they can put you at a great advantage. They put their money where their mouth is and guarantee your success online.



Conclusion

If you already have an online store, focus on building a website with focused content and link your store to it. If you donít already have a store, build a focused website first and then work on building your store (that is the easy part).

Instead on building your store by putting bits and pieces together from here and there, consider using SBI as your one stop solution. SBI provides your domain, web host, HTML Editor, email accounts, FTP, Shopping Carts, etc. and you can get your store up and running quickly.

The best part is if you are starting from scratch and use SBI to build your website, you can simply take it a step further by building your store right within the website. No further integration will be needed.

The most important takeaway from this discussion is that search engines wonít typically list an eCommerce store, but it will certainly list your content focused website. Focus on building a website with good quality content and then link to your store right to it.

Your content focus will gain momentum and get more website traffic over time. And there is nothing better than having thousands of visitors to your online store the day you open it!





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