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Ecommerce Marketing Tips Guaranteed to BOOST Your Online Sales
Online success is not automatic – so use the ecommerce marketing tips discussed in this section to boost your online sales. You already know that success online in achieved through proactive means if you have spent enough time on this website. Always strive to enhance your website and improve your overall customer’s experience. This is not an overnight process, nor is it something you will have to do just once and expect to convert visitors into customers automatically.
As technology is getting better and the growing online customer community is becoming more comfortable conducting online transactions, ecommerce is becoming easier and a way of life by the day. As a website owner and operator, you need to stay ahead of the trends that many other online businesses are incorporating in their websites to improve their overall customer satisfaction and increase their online sales.
This discussion involves both the basic fundamentals as well as some of the newer ecommerce marketing tips you can consider implementing into your website to improve its overall results.
Pictures do speak a thousand wordsInclude large images of your product on your website as much as possible. Ensure that the images show the product from as many angles as possible, is clear, and allows a customer to zoom in as close as possible. Many products are such that the customer may want to see them and feel them before buying them. A good example is clothing.
Clothing used to be a less popular item to sell online but businesses are becoming more and more successful in selling clothing by creating interactive websites with increasing functionality that communicate as much as possible (both through words and images) to the potential online customer. A good returns and exchange policy is almost a sure shot way of converting your website visitor into a customer.
Discourage abandonment of shopping cartOnline shopping carts are abandoned for many reasons. Shopping carts can be abandoned because the customer changes their mind during the shopping process, the process takes too much time, requires a lot of information input or any one of other reasons. Try to make the shopping experience as painless as possible for your visitor. Just collect the basic information (name, email, shipping address and payment info). Pretend to be a customer and time yourself when making a purchase from your own website to get a feel for the shopping experience.
Ensure that your browser’s back buttons point to the last screen and not some unknown page or the website’s homepage. Always have links open up as a new page (in a separate window) so the visitor can see multiple screen at the same time. It is really annoying when you click on a link and the same browser window takes you elsewhere. When this happens, you loose the current page you were on. Most importantly, allow the shopper to see their shopping cart at all times while shopping on your website.
User online operator services if you can afford it
The use of online operators is becoming more common as potential customers can get many of their questions and concerns addressed on the spot. You can be the online operator (if you have the time capacity) or hire someone else or outsource to one of the many online operator companies.
Many businesses choose to outsource operator help to these companies during their peak online hours. Others choose to have this service 24 hours of the day. I have seen some websites where their online operators will message the potential customer when he is just about to abandon his shopping cart and leave the website to address any concerns and help execute the sale.
Remind your visitors of their activitiesThe good thing about abandoned carts is that your visitor’s information remains in the system the next time they log in, giving them another opportunity to make a purchase. Reminding your visitors of earlier activity is a good way to continue the rapport you have already developed with them. Be very careful here not to annoy your visitors. For example, there are some websites that will email their visitors regarding items they had abandoned or items that they may be interested in based on past purchases.
If you choose to go this route, make sure you sweeten the offer by offering a discount or another incentive. Most of the time if a visitor voluntarily comes back, it is ok to remind them of all previous activity. Chances are they are interested in something you have. Allow your visitors to browse your website freely without having to register. This will ensure your visitor’s comfort level in that you will not be annoying them with unwanted email offers.
Add user generated reviews and testimonialsUser generated content goes a long way. People trust each other within the online community. Provide testimonials, reviews and price comparisons by your users on your product’s webpage. Granted that a savvy online buyer will likely perform their independent research using one of the many price comparisons or review websites, but it still shows a lot of confidence if you are putting up what people are saying about you on your website. For some online shoppers, what you provide is more than enough for them to get comfortable in purchasing from you.
A simple ecommerce web design tip – “Make it easy to contact you”I personally get very annoyed when a website does not contain an “About Us” or “Contact Us” section. How am I supposed to get my questions answered when I don’t know where to go? Many online retailers loose plenty of business because of this flaw. When possible, have a phone and fax number on display that your customers can use to get in touch with you. Be careful here, if you offer your phone and fax numbers, then make sure you are taking the time to check them regularly. Better yet, have your business phone line forward all calls to your personal phone. The customer won’t even know a thing that happens in the background while you are going on conducting your business at your convenience.
Address the Frequently Asked Questions – FAQThe FAQ section has become a staple online. Here you have a chance to address all the potential questions and concerns your visitors may have regarding your website. This section can answer many questions and is often a good resource to send your visitors to prior to encouraging them to send you an email. When a customer asks a question, chances are many others share the same question. It is often advisable to post the question along with its answer in this section. Try to think of some on your own and post em up. It is a worthwhile exercise to take a fresh look at your website from a visitor’s perspective and think of the questions that come to your mind as you browse.
Privacy & Legal NoticeOften underestimated and rarely visited, the Privacy and Legal notice sections are just as important as any other. In these sections, you assure your visitor of the privacy of their information as well as legal matters pertaining to your website. Merely having these sections on your website can make a tremendous difference in the comfort and confidence you are able to instill in your visitor population. These sections do not have to be pages long. They can be as simple as a paragraph. Just go to any online retail website and click on their Legal and Privacy sections to see what I am talking about.
If you are an online merchant, try incorporating the ecommerce marketing tips discussed in this section into your web business and let me know how your website’s performance is affected.
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