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Domain Optimization - Critical to Your Success




Domain optimization is a topic that is often neglected and not well thought of by many new website developers. Many think that a domain is simply a commodity one needs to have a website on the Internet. While that is true, you must carefully research and think about what your domain will be prior to buying it.

Why? Because Domain Names have a direct impact on your search engine ranking. In fact, search engines rank some website specifically based on their domain name alone. I mean why not? If a site’s address is www.bread.com, then rarely you will expect the content of the site to be about vacuum cleaners. Make sense?



What Counts?

When search engines evaluate Domain Names, they look at when the Domain was initially registered and when it expires. Search engines also evaluate the Domain owner’s contact information, the web host your Domain is hosted by and the size of your website.

These factors all together determine the strength of your Domain and how well it will be ranked by search engines. Therefore an optimal domain strategy is important for you as a webmaster.



Domain Optimization

If you are planning to launch a website and have determined the concept or the topic, go ahead and register your domain name immediately. Why? Because the earlier your registration date, the more credibility it brings to you as a “seasoned Webmaster”.

Better yet, sign up for your domain name for at least 3-5 years. Search engines love to see this as it tells them you are not just some fluke or one hit wonder. It shows search engines that you are serious about your website and will work to make it a big success.

Domain Names are so cheap you may decide to get them for a straight 10 yrs. I mean why not? You get a better discount from your Domain Vendor and you won’t have to worry about renewing it every year or someone else coming along the way to steal your Domain once it expires. There will go all your hard work and effort over the years!



Choose A Reliable Host

Once you have done that, ensure that your web host is reputable and has a good track record and customer support. If your web host is weak and your website goes down here and there, search engines will know about this and will penalize you severely.

Think about it for a minute. If a visitor finds your site on Google and clicks on it and your site is down, do you think they will be happy? Moreover they will be mad at Google for displaying a dead site. Google will not tolerate a tarnished reputation and will do everything to ensure your dead site never appears on search results again! This is no joke friends. I know some website owners who were ruined because their host gave up on them.

I strongly recommend GoDaddy for both your domain and hosting needs. Not only are the products super affordable and reliable, but GoDaddy also has the best 24/7 customer service and years and years of solid track record. They are so good they don’t even advertise…except annually during the Super Bowl! Can’t wait to see their new commercial this year!



New Challenges, New Strategy

So as the world of Domains gets more complicated by the day, you must understand Domain optimization and the right things to do to get you ahead of the game and away from the complexities involved.

By having an optimal Domain strategy, you will be able to increase your search ranking, increase sales and profits as a result as well as protect your Domain from theft or purchase after its expiry.

Because Domain name selection and registration is the first tangible step to getting on the Internet, it is important to spend a considerable amount of time contemplating what your Domain will be as well as when and how to go about getting it.



How to Choose the Right One?

You must select a Domain that most resembles the main topic of your website. Often times, existing business owners get caught up in this dilemma. Because sometimes businesses are named based on catchy and creative formulas and may not necessarily relate to what the business does. Sometimes they are named after the owner.

Some examples are “Mike’s” which is a local bar down the street. Everyone knows about it and knows what “Mike’s” is. But if Mike wanted a website, can he name it www.mike.com? Sure he can. But will that be effective? Not at all.

To be effective (from a search engine ranking perspective at least), your website address or URL must represent your business or something about it. If mike had a website address of www.mikes-northville-bar.com, his search ranking would be much more effective.

Take a look at the web address or URL. It contains his business name (Mike’s), it indicates the city that he is in (Northville) and it shows what kind of a business it is (a bar). Now this is the super recipe for Domain optimization that you need for your website!

Now I can sit here and tell you that your Domain must be short, concise, catchy and memorable. But the truth is that most good Domain names that fit those criteria are taken. There is hardly any cyber real estate left. You just have to do the best you can with what you have available.

Whenever possible, include your main keyword in your domain search. Try to avoid Domain names with more multiple ways of pronunciation and which resemble other existing domain names. This can cause confusion among your website visitors.

One last thing, because on unavailability issues, chances are you will end up with a long domain name with multiple words. That is fine. But don’t make your domain name a run on unless you have 2-3 words tops. In fact 3 is border line.

I mean read this: www.redbull.com vs. www.redbullrace.com. See how it can get complicated and hurtful to the eyes? Now try this: www.redbullracetrack.com. What a mess! You want to separate each word.

Use hyphens (-) when separating your words. For example, look at the URL www.how-to-make-a-website.com. It is a long URL, but it looks much cleaner to the human eyes. I did not know about this when I had registered this domain www.easyextramoneyonline.com.

And guess what? Since search engines are slowly becoming more and more like humans, they read hyphens as spaces. It’s a win-win for everyone involved. So don’t use periods or underscores or anything lese. Stick to the simple hyphen.



Domain Optimization Concluded

So while you follow the recommendations in this Domain optimization discussion, choose a domain name suitable for your online identity on the Internet. Remember that you are your Domain and that is your identity online.

If you fail to register the most appropriate Domain name for you, you will hurt your online performance severely. That is why it is important to have an optimal Domain strategy in place to ensure you get the best domain possible for your website that will in turn lead to higher traffic, sales and profitability.

If you need assistance with finding the best domain name possible for your business, use SBI’s 10 step Action Guide. Through the Brainstorm function, you will get an idea of the best Domain Name for your website.

Read more about domain names in this section (just click the first link below). Make sure you read the related links for tips and tools such as Domain Name Analyzers that help you find available Domains and tell you which ones are taken. This will ensure you get the best domain possible for your topic!








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