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Choosing Your Domain Name; Did The Chicken Come Before The Egg?
Choosing your Domain Name might sounds like an easy task. But you need to be very careful in planning this out. Your Domain Name is your identity online. This is how people will know and recognize you.
Most people want to register a Domain Name immediately and then begin to think about their website. I believe it should be the other way around. You must plan out your website purpose first and then proceed to register your Domain Name once you are certain about what you want your website to be and how you want it to operate.
Your Domain Name should represent your product or service. A Domain Name that is reflective of your business is self explanatory to web browsers. Moreover, it’s handy for search engine and directory listings.
Here is a neat tool (check out Day 5) that you can use to research your potential Domain Name. It has a Domain Analyzer tool built in to further help your research efforts. Follow the tutorial step by step and see what Domain Name you end up with.
Exception in Choosing Your Domain NameThe only exception may be that you already own your own off-line business and want a website to compliment it. In this case, I recommend registering your business name as your domain name. I am assuming your website will be supporting the existing business you already have.
But before you do that, consider the next few lines a bit. Would it benefit your business more if you were seen as the subject matter expert in what you do? For example, if you have a car repair shop, would people be more willing to come to you if they knew you were the best repair shop/mechanic in your city, state or country?
If you answered yes it might make sense to think about the product or service you are selling in your business. Think about the problem you are addressing. As a car repair shop, you are addressing the problem of people whose cars don’t work. So what if your Domain Name read something like “www.fix-your-car.com
The Domain Name may not even be close to the name of your shop (i.e. Mr. Muffler), but it addresses the problem many car owners have! Do you see where I am going with this now? It might actually benefit you to name your website something different than your store. Just some food for thought before choosing your Domain Name ?
Read this comprehensive section on Domain Name Registration for more background on Domain Names, what they are, their importance and how to register for one at a very low price!
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