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Choosing Good Keywords - Critical To SEO & Your Visibility Online




Choosing good keywords are important to your website’s success. Many Web Developers crank out webpages left and right without keeping keyword optimization in mind. In fact many Webmasters don’t even know about the importance of keywords in website development.

This discussion focuses on what keywords are and how search engines use them to rank their search results. Knowing is half the battle. So if you know what good keywords can do for your website, you can take the steps necessary to take advantage of what you know and others don’t.

When Internet searchers type in a search, they usually type in a term or a phrase into a search engine search box. What did you type in the last time you were on Google? Whatever you typed in the search box is what’s called the keyword or key phrase.

When you type this in, you are asking search engines to return you a list of websites that include your search term or phrase. Now there might be millions of websites with the exact search term you typed in. This is where search optimization comes in.

Websites that are best optimized for search engines will appear higher in the search rankings. Of course the webpages need to include your search term. That is the first criteria. Savvy Webmasters work on keyword optimization using keyword optimization tools to get ahead of their competition.

So when you click the search command button, the search engine searches its extensive database for webpages that have the exact search keyword or key phrase match. It will look at a webpage’s title, its body and images to see how much the webpage discusses your search term.

Engines will also look for your search term in the form of links on other websites. This tells the search engines that not only is the webpage discussing the search term you are looking for, but they also have provided additional links to other resources that might interest you.



So How Do You Go About Choosing Good Keywords?

Simple! Think from your visitor’s perspective. Think about what your target visitor might type in to search for your website. For example for this website, I anticipate that a beginner might type in “make a website” or “create a website”. Therefore I have some webpages that are optimized for those key phrases.

And when you run out of ideas, use a keyword optimization tool like Wordtracker to research some of the best keywords to use. The best keywords to use in search optimization are keywords with the highest search demand and lowest supply of webpages that are optimized for them.

This is where a solid keyword research tool can help! If you are using SBI, you don’t need to look any further. SBI has the Wordtracker keyword tool built in it. In addition, SBI provides other automated behind the scene optimization functions that will help you get your webpages indexed high in search engine rankings.

Click here for a free trial version of Wordtracker and see for yourself how good this tool is.



So What Can You Do To Find the Good Keywords?

You need to conduct keyword analysis using a keyword optimization tool like Wordtracker. Find out what people are searching for and what keywords lack supply (or other websites that use them) Use synonyms, singular and plural versions of all good keywords that you identified.

Simply ask others what they would search for if they were looking for your website’s topic. You must know hundreds and even thousands of people. Ask them all. Nothing beats the first hand human experience.

Go to your competitors’ websites and see what keywords they are using. Use the Google Page Rank bar highlight function to highlight each time a keyword appears on your competitor’s website.

Many SEO experts will tell you to think about common misspellings of your keywords and throw those in here and there. Be careful with this. I would never use anything that harms my human visitors even if it means gaining a point or two with search engines.

Those points are temporary. Search engines are mainly concerned about your visitor’s experience on your website and how content they are. Do you really want your visitors to see all those misspelled words on your website?








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