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Building Website Traffic
Building website traffic is critical to your success online. You have heard me say so many times that without traffic even the best website is useless. Traffic is what fuels a website’s success at the end of the day.
Then main driver of traffic to your website is good website content. Search engines operate based on keywords and how well your content is created for your target reader.
Building website traffic really just boils down to creating quality content webpages using highly sought after keywords and the appropriate meta content optimization methods so that search engines can recognize them. This is called search engine optimization.
Search Engine OptimizationThere are a couple other things you need to do in conjunction with search engine optimization. First you have to create an xml sitemap of your website and submit to search engines.
Next, you have to build your link popularity. There are a few ways you can do this. You can join a FREE program like Value Exchange where you can target similar but non competing websites to exchange links with. Or you can sign up with directories so that they can list your website.
The key is to target high quality websites that relate to your content in some way. Use tools like Alexa and Google’s Page Rank to assess the strength of the website you approach to exchange links with.
Anytime you get a one way backlink (a site linking to you without you having to link out) such as from directories, your page rank improves and it tells search engines that you are significant.
The two main and most meaningful directories are Dmoz.org and Yahoo Directory. Link building will cost some money as some directories charge a fee to list but you can certainly start with free directories first and work your way to the more popular ones as you start making some money with your website. (DMOZ is a free directory)
You have to be patient. Building website traffic doesn’t occur overnight. Give the search engines some time (sometimes months and months depending on your site’s topic and keyword usage) to notice you, assess your credibility and rank you.
The directory and value exchange links take time to kick in effect as well. Just because a site has listed you doesn’t automatically mean search engines were notified of it. Search engines will take time crawling their webpages and will give you a link credit only after the search spiders find your link on other websites. This can take time and you need to be extremely patient with the process.
The third way to build link credibility and page rank is by participating in other Blogs, forums and discussion boards on the Internet such as Yahoo Answers. Leave your signature with every post to create an automatic back link to your website. Visit some of the popular ones in your industry and contribute heavily so that you are identified as a subject matter expert in your area of expertise.
Internet / Search MarketingOnce you have optimized your webpages, submitted your website to search engines and established successful link exchanges, focus on marketing your website on the Internet.
Search marketing is pretty much anything you do to get your website’s name out on the Internet that is external to the mechanics of your website itself. In other words, search optimization involves playing with the Meta tags and website code. Search marketing is simply promoting and advertising your website on the Internet.
Search marketing involves article writing and submission to article directories. It also involves publishing eZines, Blogging to create awareness, eMail marketing, Podcasting, Niche Markeitng, Affiliate Marketing, Press Release Marketing, Testimonial Marketing, Video Marketing (i.e. through YouTube) and Marketing your website through the many popular social networks today such as Facebook and MySpace.
Include a social bookmarking icon on some of your heavy hitting webpages so your visitors can simply bookmark you with one simple click. This is especially effective for sites like Digg where you can get points each time a visitor enjoys your website.
Use Addthis.com to generate social bookmarking icons to place on your webpages. The process is simple and you can get your icons up in 2 minutes!
Use SBI - Site Build It in Building Website TrafficIf you are overwhelmed with the number of steps involved and the information you have to absorb to build website traffic, consider using a comprehensive solution for your website.
Look into the SBI website suite. SBI offers all the tools you need in one spot to brainstorm your website concept and materialize it by creating, optimizing and marketing a website. It will also show you 7,567 ways to make money from your website or Blog.
SBI provides all kinds of simple, easy to use research and keyword tools so that you can identify a profitable topic for your website. SBI also automates the site map creation and submission process. You only have to do it once and leave it up to SBI. SBI will periodically submit your site to search engines as you modify, add and delete webpages.
SBI also provides a great means to manage your link building campaign. The feature is completely automated. You just need to decide who you want as your link exchange partner.
To make search optimization easier, SBI works behind the scenes to ensure each and every webpage of your website is optimized for search engines. From meta content optimization to keyword concentration, SBI automates the entire feature and simply tells you what to tweak to get your webpage in top notch shape.
And if all that is not enough, SBI provides you with resources and information to market your site in more ways that you can ever imagine. From article marketing, to tips on Blogging to eZines all the way to making money 1001 different ways from your website, SBI stays with you side to side as your business partner. The valuable information and coaching just never ends!
Building Website TrafficTo summarize this discussion, there are two key ways to build website traffic; through search engine optimization and Internet marketing. Search optimization involves the search engines’ awareness of your website. You can accomplish this by optimizing each webpage with appropriate meta tags and keyword usage.
Once your pages are optimized, create an xml sitemap and submit to search engines. In addition, begin a link building campaign to improve your page rank. Once you have exhausted these efforts, move on to search or Internet marketing to promote your website heavily.
Search marketing involves article/ezine marketing, eMail marketing, podcasting, Blogging, posting on forums and discussion boards, social network marketing and many other forms of Internet marketing. Basically it boils down to getting your website’s name out there whatever it takes.
Read the individual discussions recommended in the links within this article and apply those tips and techniques to your website. And if you don’t feel like putting the puzzle together, you can always consider a comprehensive solution like SBI.
Keep the basic recipe to building website traffic in mind; create good content, optimize webpages (submit to search engines and build links) and market your website heavily on the Internet. Keep doing it and you will soon see your traffic snowball.
Good luck to you building website traffic!
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