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Article Marketing; A Great Supplement to a Successful Website Marketing Campaign
Article Marketing is a great way to establish your credentials by publishing written material in the area of expertise and distributing it to the masses. For example, if you run a Financial Services firm, you want to be known as an expert in Financial Services. One way you can achieve that recognition and status is by publishing written pieces demonstrating your knowledge and understanding of the field you are involved in, whatever it may be.
By taking advantage of the Internet today, you can leverage the power of Article Marketing and reach the masses that are interested in your products and services. Your main goal should be to establish enough credibility in the eyes of your reader so that you are the first one to come to their minds whenever they are in need of your products or services. Think about it as establishing your brand through a time tested and proven niche marketing strategy.
Article Marketing is a great way to provide a boost to your marketing campaign. The idea is to establish an additional avenue of presence and drive the traffic to your website from the exposure. Once you are able to attract the additional traffic, it is up to you how you manage to keep your visitors coming back. Read the discussion on Website Content for more on this subject.
It benefits all the parties involved by giving the reader valuable information mostly for free these days, and you the free exposure to hundreds, thousands and even millions of eyes through your personalized signature or company/website information that is displayed at the end of your published article.
You should see the results of your efforts in the form of increased website traffic and page rank. You may also experience people reaching out to you for your products or services as you establish yourself as a subject matter expert. (It is important to leave your contact information with each article)
I have read many marketing articles that say that the benefits from Article Marketing are temporary in nature. This may have been true in the pre-Internet age where a newspaper or magazine would only last on the stands for a few days or maybe a month at most.
But we live in the Internet age today, where articles from years and years ago are still as accessible as an article just published yesterday. Donít let such opinions derail you from your focus. Article Marketing is in its strongest marketing form than ever before.
Consider these Key Internet Marketing Tips in Conjunction With Your Article Marketing Efforts
Always leave your signature when featured or talked about somewhere. Include your companyís name or website URL. I am sure you have seen many examples of this on other websites. The most common example I can think of is the ďas seen on TVĒ square-ish red logo. Include a signature block at the bottom of each article you publish.
Make sure this block is not your bio-data or your grandfatherís migration to the United States. Keep it concise and include just the important information your reader needs to know who you are and what you do. Including your name (title), email and website URL will suffice in most cases.
Reach out to other webmasters and persuade them to promote your website. Stress the benefits your Article Marketing efforts will bring to their own customers, clients, readers and subscribers. Donít limit yourself to other websites. Though the Internet is my most recommended medium, also pursue other forms of distribution such as newspapers, magazines and radio. Everyone loves to publish a good story for their readership base and all this means added exposure for your website/business.
When you get another website to talk about you or link to you, or if you are featured in a story in a newspaper or magazine, make sure to make mention of it on your own website. This adds instant credibility to your website.
Ensure your article is optimized with the proper keyword density, page titles etc. Read the discussion on website content for more on creating good quality content. Keep in mind your main goal, to provide valuable and relevant information to your reader.
Do not loose sight of this. Treat Article Marketing as an outside extension of your website, just like a Blog, an eMail marketing campaign, press release or a forum serve as. They all eventually link back to you. You want to engage your reader in good discussions and compel them to come back for more.
Engaging the reader means staying on the subject of your article. If you derail from the main discussion points, your reader will likely do the same. It is important to set the tone of your article subject at the beginning so pay close attention to how you design the title of your piece. It is also very important to focus on the information you are providing. Focus on the facts of the discussion and not in tooting your own horn. Your readers will get sick of it, trust me.
Keep the aesthetic appeal of the article professional and neat. Readers like to see a lot of white space. Break up your article in simple to read, short paragraphs. You donít want the reader overwhelmed just by looking at your article.
Donít clutter your article with links. A few here and there are fine but not too many. Stay away from complex HTML coding in the body as well. It you absolutely must use it, keep it away from the bulk of the article and include it either in the header or footer.
Know your subject and sound like you know it. Your readers will regard you as an expert in your subject matter Ė so make sure your tone reflects the authority you have over your discussion. Provide valuable, relevant information that over delivers and your readers will likely come back to read more of your work. Chances are they will link right into your website from your article so make sure you leave your websiteís URL in the signature block on the bottom of the article.
Last but certainly not least, run a spell check function and send the article to yourself before mass distributing it. Write your article in a word document so you can run a spell check function. If you are sending your article through an eMail marketing system, make sure you send a copy to yourself first so you can see how it would look like to your visitor. Send a copy both in HTML and simple text format. Make the edits necessary and distributed it to the masses!
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