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Anchor Text 101; What It Is & How It Benefits Your SEO Results
Anchor Texts are often neglected in most Search Engine Optimization (“SEO”) discussions. Basically, an Anchor Text is a link on your webpage that often appears underlined and in blue. You will also hear this referred to as a “Hyperlink”.
Scroll to the bottom of this webpage to see an example of a hyperlink to this site’s home page. As you can probably tell, you can choose whatever text you want displayed in your Hyperlink. The text you choose is what is referred to as the Anchor.
A lot of times you will see Hyperlinks that read “Click Here” or “Read More”. In this case, the Webmasters of those websites are not fully taking advantage of the benefit of Anchor keywords in text links.
If you use "Click Here" as the text your visitors see, what you are telling them is that the link you will be sending them to is about “Click”. That is not the purpose of a Hyperlink. An Anchor within the Hyperlink gives your visitors information about the webpage you are linking to.
If used properly, Anchors can significantly improve your search engine rankings. Many Webmasters do not know this. In fact, it is one of the components search engines evaluate when deciding where to rank your webpage. Why? Because it tells search engines what the linked webpage is about.
Importance of a Quality AnchorYou can significantly boost a webpage’s search optimization results by tweaking it and adding just one quality hyperlink. Even if your webpage doesn’t make mention of a particular high quality keyword that you are targeting on your website, the keyword has a very good chance of appearing in search engine results if you use it properly.
You are probably wondering why or how? First, because the important search engines place on "Hyperlinked Keywords" and second, because the Anchor Keyword or Key phrase is a high quality keyword in demand. And because you have used it as a Hyperlink, you are pretty much telling search engines that you have some valuable information about that particular keyword of phrase.
Where Should You Use Your Anchor?You can use Anchors for both Internal & External links, as well as the table of contents or menu of your website. For example, look to the menu on your left. Notice I have used “HTML Editors” as my Anchor Key phrase for the HTML section of this website? This is because HTML Editors is a high ranking keyword and it tells you (my visitor) what the section is all about.
At the end of the day, don’t forget that you have two kinds of visitors to please – your humans and search engines. So make sure you use quality Keywords as Anchors that make sense to people.
Use Anchor Text in your Link Building StrategyNow that you know the importance of quality Hyperlinks, make sure you use your knowledge in your link building campaign. Whenever you ask other Webmasters to link to your website, provide them with your Anchor Text and request them to use it in their Hyperlink to your website.
Don’t always provide the same text to every Webmaster. Pick the top 5-10 keywords that your site is optimized for and alternate between them when building your link popularity. This will give you maximum search exposure from multiple angles.
Tip: One way you can incorporate a meaningful Anchor Hyperlink on your webpages is at the bottom. Every webpage should have at least a link back to the main home page of your website. Notice how I have written my Anchor Text link on the bottom? I recommend you do this and you will see a significant difference in your search optimization results.
I hope this brief discussion was helpful for you. Don’t forget to use Anchors in your Hyperlinks when you make your own website.
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